The Island Boys' journey began with their online presence. They created content that was both eye - catching and engaging. Their music is not only about the rhythm and lyrics but also about the lifestyle they represent. They seem to bring a laid - back, island - inspired vibe to their work. Their popularity grew exponentially as their videos were shared widely. This led to them getting recognized in the mainstream music scene. They've had to deal with both praise and criticism along the way. Some people love their unique brand, while others might be put off by their brashness. But overall, they've made a name for themselves in the modern music landscape.