On running has a back story that's intertwined with the pursuit of the perfect running experience. It began when its founders recognized that traditional running shoes had certain limitations. They decided to create a brand that would revolutionize the industry. Their journey involved collaborating with athletes, scientists, and designers. The result was a brand that offers shoes with advanced features like its signature cloud - tech sole. This sole provides excellent shock absorption and energy return, which has made On running shoes a favorite among runners of all levels.
The On running brand has a really interesting back story. It was founded by three friends who were passionate about sports and innovation. They noticed a gap in the running shoe market for something that combined both functionality and style. Their first shoes were designed with unique cloud - like cushioning technology, which set them apart from other brands. This technology was developed through a lot of research and experimentation, aiming to provide runners with the best possible running experience.