Dan Brown is also among the top. His books like 'The Da Vinci Code' had a huge marketing push. The controversial and mystery - filled plots were used to generate a lot of buzz. Publishers used book trailers, online promotions, and partnerships with bookstores to market his works. Also, Margaret Atwood. Her books, especially those with dystopian themes, have been marketed well. Her reputation as a literary heavyweight helps, and her books are often promoted in literary festivals and through academic channels.
George R.R. Martin is a great example. The 'A Song of Ice and Fire' series (known for the TV show 'Game of Thrones') had excellent marketing. The complex characters and epic storylines were promoted through fan communities, media coverage, and pre - release hype for new installments. The publisher also capitalized on the growing popularity of fantasy as a genre to market his books to a wide audience.