In a city brand story, elements like the city's history are crucial. How it was founded, what historical events took place there. Also, the economic aspects can be part of it, like if it's known for a particular industry. The natural beauty of the city, parks, rivers etc. And of course, the intangible elements like the sense of community and the local dialects.
The elements in a city brand story need to cover a wide range. First, the geographical features that make the city stand out, be it mountains or beaches. Then, the cultural heritage, including festivals and traditions. The local cuisine is also important, as it gives a taste of the city. Additionally, the stories of the immigrants who have added to the city's diversity should be included.