Can you share some Rubbermaid Licensing Success Stories?

A notable success could be when Rubbermaid licensed its name to a manufacturer of outdoor products. The new line of Rubbermaid - branded outdoor storage and gardening items became very popular. It was due to the trust consumers already had in the Rubbermaid name, combined with the new product range that met the needs of outdoor enthusiasts.

The licensing success of the Polaroid instant camera technology is also notable. Polaroid licensed its unique instant - photo - developing technology to other companies. This not only increased the reach of the technology but also made Polaroid a well - known brand globally. Through licensing, Polaroid was able to collaborate with different partners, expanding its market share and influencing the photography industry for a long time.

One GE licensing success story is in the aviation sector. GE licenses its jet engine technology to other manufacturers. This allows those companies to benefit from GE's advanced research and development. They can produce engines with high performance and reliability, which in turn helps them gain a competitive edge in the market.

One success story is Lego's product licensing. They have licensed their brand to be used in various forms like movies, video games, and clothing lines. This has expanded their brand reach globally. Kids and adults alike recognize the Lego brand not just from the toys but also from other products, leading to increased overall brand value and sales.

IBM is also known for its patent licensing success. IBM has a large portfolio of patents in various fields such as computing and software. They license these patents to other companies, both big and small. By doing so, they not only generate income but also collaborate with different entities in the industry. For example, smaller startups can use IBM's patents to develop new products more efficiently, and IBM benefits from the royalties and the potential for further innovation spurred by these startups.

One licensing success story is that of Lego. They have successfully licensed their brand for various movies and video games. This has not only increased their brand awareness but also brought in a significant amount of revenue. For example, the Lego Movie was a huge hit, and it attracted fans both old and new. The licensing deal allowed Lego to reach a wider audience through the medium of film.

Hello Kitty is also a great character licensing success. Sanrio, the company behind Hello Kitty, has licensed the character to be on everything from school supplies to high - end fashion items. Hello Kitty's simple yet cute design has made it extremely popular, especially among young girls and women. The character's presence in different product categories has made it a global phenomenon and has contributed significantly to Sanrio's financial success.

Good market research is crucial. A company needs to know which products are in demand and which partners would be suitable for licensing. For instance, in the case of Barbie dolls, Mattel has done extensive research to find the right licensees for different product categories like clothing and homewares. Also, legal protection of the brand is important. Brands need to have proper trademarks and copyrights in place to safeguard their intellectual property during the licensing process. This helps prevent unauthorized use and maintains the brand's integrity.

Innovation and continuous improvement of the patented technology are also important. If a company keeps enhancing its technology, it becomes more attractive for licensees. Let's say a software company that licenses its patent for a productivity tool. If they keep adding new features and improving its functionality, more companies will be interested in licensing it as it can offer more value to their own products or services.

Microsoft has had some great licensing success stories. For instance, with Windows. Many computer manufacturers license Windows to pre - install on their devices. This has made Windows the dominant operating system in the PC market. It gives computer users a familiar and widely - supported system, and it has been a major source of revenue for Microsoft for a long time.