Well, Drake's success can be attributed to multiple factors. He has a great ear for beats. The production quality of his songs is always top - notch. He also has a strong social media presence. By constantly interacting with his fans on platforms like Instagram and Twitter, he keeps them engaged. His music videos are also a big part of his success. They are often very creative and high - budget, which helps in promoting his songs even more. In addition, he has managed to break into the international music market, not just being popular in North America, but all over the world.