One strategy could be through social media. Post interesting pictures of the library, like the unique architecture, cozy reading corners, or special collections. You can also share stories about the history of the library, for example, how it was founded and any famous events that took place there. Another strategy is to hold events in the library and then document and share those experiences. It could be a book reading, a talk by an author, or a workshop. This way, you not only engage the local community but also create a story around the library's activities.
Collaborating with local schools and organizations is a strategy. You can organize joint projects, like a reading challenge for students. Then, you can tell the story of how the library is an important part of the educational and community fabric. Another way is to produce a library newsletter. In it, you can include articles about new acquisitions, staff profiles (highlighting their contributions to the library's story), and upcoming events. This helps in keeping the community informed and engaged with the library's ongoing story.