Well, it makes the public misjudge the celebrities. Since these stories are spread widely, the public may assume that there is some truth in them. It can lead to a loss of respect for the celebrities. Moreover, it can also affect the way the public interacts with the celebrities' work. For example, some people might boycott their movies or music just because of these false stories. The media should be more responsible and not spread such untrue and harmful 'celebrity mind control sex stories'.
They distort the public perception. People might start believing these false stories and form a negative view of the celebrities involved. It's unfair as these stories are often made - up.
These stories can have a huge negative impact. The public may start to see the celebrities as immoral or unethical based on these false tales. This can damage their reputation and career. The public might not realize that these are just baseless rumors and start to shun the celebrities, which is really unjust for the celebrities who are often victims of such false reporting.