Inferring from the Tata Sky daily recharge ad full story, it seems that Tata Sky is adapting to the changing consumption patterns of its customers. In today's fast - paced world, people may not always want to plan their entertainment expenses in advance. The daily recharge option shows that Tata Sky is keeping up with this trend. It also might suggest that Tata Sky is confident about the value it offers even in small, daily doses. Maybe the ad implies that the quality of service, variety of channels, and user experience are good enough that customers would be willing to keep recharging daily rather than opting for a different provider or a different recharge plan.