I don't have the specific details of the Tata Sky daily recharge ad full story. But typically, these ads aim to communicate the benefits of the daily recharge system. It could be that the ad features a family where different members have different viewing preferences. With the daily recharge, each member can get the content they like when they want it. The ad may also stress on the ease of the process, like how simple it is to recharge daily through various methods such as mobile apps or SMS. It might also compare the daily recharge option with other traditional recharge options to show its uniqueness and advantages in terms of cost - effectiveness and flexibility for the users.