One characteristic is their agility. Since they are new, they can quickly adapt to market trends. They might be faster in adopting new technologies for marketing and distribution. For instance, they could be among the first to use augmented reality to promote a new fictional work.
New publishers of fiction tend to be more community - focused. They often build a close - knit community of authors, readers, and reviewers. This helps them to gain early support and feedback. They may also organize more local events, like small - scale book launches and author - reader meet - ups, to create a buzz around their publications.