A small clothing brand is also a great success story. They started small, targeting a niche market of sustainable fashion lovers. Their e - commerce site was not only a platform to sell clothes but also to educate customers about sustainable fashion. They collaborated with influencers in the environmental space. This led to a significant increase in traffic to their site and sales, as more people became interested in their ethically - made products.
Sure. One example is a small handmade jewelry business. They started by selling their products on Etsy. They focused on unique designs and high - quality materials. Through great product photos and positive customer reviews, their business grew. They then expanded to their own e - commerce website, increasing their brand awareness and customer base.