Coca - Cola's journey to success in history is truly remarkable. Back in the day, it was a simple drink that was sold in pharmacies. But through smart business moves, it expanded rapidly. One of the keys was its international expansion. It entered different markets around the world and tailored its marketing to local cultures. For example, in some countries, it emphasized family values in its ads. Another factor was its continuous innovation in packaging. The distinct contour bottle made it stand out on the shelves. And of course, the secret formula that gives it that unique taste has been a huge part of its allure all these years.