It could be a young child who is home alone and has to face the scary clown in the house.
Maybe it's a single woman living by herself. She hears strange noises in the house and discovers the scary clown. She then has to figure out how to deal with this terrifying situation, whether it's by trying to escape or finding a way to defend herself.
The main character could also be a group of teenagers who break into an abandoned house for a dare, only to find that there is a scary clown already there. They then have to work together to get out of the house alive, with the clown chasing after them and creating all sorts of scary situations.
There are many possibilities. The clown could have some sort of vendetta against the people in the house. It could be stealing small items and leaving them in strange places as a way to mess with their minds. Or perhaps the clown is a manifestation of someone's worst fears, and as it moves through the house, it brings a feeling of impending doom. The people in the house might try to fight it off with whatever they can find, but the clown always seems to be one step ahead.
Maybe the plot is that the scary clown statue was once part of a traveling circus. After the circus went bankrupt, the statue was left in a field. People who walked by the field at night started to report seeing a shadowy figure near the statue that looked like a real clown. It turns out that the statue was made by a mad artist who put some kind of dark magic into it.
Maybe an adventurous traveler who stumbles upon a haunted place and becomes the main character in 'the nightmare scary story'. This type of character often has a sense of curiosity that leads them into trouble.
Once there was a family who hired a clown as a babysitter for their little girl. The clown had a really creepy face paint. At first, everything seemed normal. But as night fell, the clown started to act strangely. It would stare at the girl for long periods without blinking. Then it began to make strange noises in the dark corners of the house. The girl was so scared that she hid under her bed. When the parents came home, they found the clown standing in the middle of the room, smiling eerily.
The appearance. A clown with a grotesque face paint, like smeared red lipstick and blackened eyes, can be really scary. Also, their costumes. If it's tattered and dirty, it gives an eerie vibe.
It could be a young adventurer who decides to explore an abandoned house at night.
Well, in Stephen King's clown story, Pennywise is so scary because he knows your deepest fears. He can transform into whatever it is that scares you the most. And his clown form is this jovial - looking yet deeply disturbing figure. His behavior, like the way he taunts his victims, adds to the horror. For instance, he'll show up at the most unexpected times, like when a child is alone, and start to play on their insecurities. Also, his lair in the sewers gives this feeling of a hidden, dirty, and dangerous place where he can do whatever he wants to his victims.
The appearance. A clown puppet often has exaggerated features like a big red nose, large lips painted in bright colors, and wide eyes. These features, which are supposed to be funny in normal circumstances, can be really creepy in a scary story. For example, in the dark, those big eyes might seem to be staring at you menacingly.
The appearance of the clown on the clock can be very scary. With its bright colors that seem to be out of place in a dark setting, like a big red nose and wild hair. Also, the idea that it could come alive or move on its own, especially when it's not supposed to as it's just a clock. The ticking sound getting louder or changing rhythm in an unnatural way adds to the scariness too.
The appearance of the clown on the phone can be really scary. Clowns are often associated with being creepy in horror stories. Their big smiles, bright colors that seem out of place in a spooky context, and their overall odd look can make the phone seem menacing.