One effective way is through sustainable farming practices. This can attract more environmentally - conscious consumers. They can use organic fertilizers, practice crop rotation, and conserve water. By doing so, they can market their products as 'green' and get a higher price. Also, they can use technology such as drones for crop monitoring, which improves efficiency.
Big farmers can leverage their farms by diversifying crops. Instead of relying on one type of crop, they can grow different ones for different markets. For example, growing both staple crops and high - value specialty crops.