Fanfiction where Naruto doesn't care about Sakura: Why is it a popular trope?

Another aspect is that it gives more creative freedom. Writers can explore Naruto's character in a different light. He doesn't have to be the love - sick puppy chasing after Sakura. Instead, he can be more independent, making decisions based on his own values and not being influenced by his feelings for her. This can lead to more complex and interesting storylines that deviate from the expected.

One reason could be that it adds an interesting twist to the original Naruto - Sakura dynamic. In the canon, Naruto has strong feelings for Sakura for a long time. Changing this in fanfiction allows for new relationship developments, like exploring different pairings for Naruto without the complication of his unrequited love for Sakura.

It might be popular because some fans feel that Sakura was often mean or dismissive of Naruto in the original story. So, in fanfiction, the idea of Naruto not caring about her is a form of 'revenge' or just a way to show that he has grown past his infatuation. He can focus on more important things like his ninja goals, his friendships with other characters, or new romantic interests.