I think the 'you think it ill say it first story' could be centered around the idea of breaking the ice or starting a difficult conversation. Maybe it's about a character who is always the first to voice their concerns or ideas, even if they seem strange or unappealing at first. It could explore themes of honesty, courage, and the consequences of being the first to speak up in various situations. This type of story could show how such actions can lead to growth, both for the individual who speaks and for those around them.
Well, it could mean that in the story, the character has the courage to say something that they think might be received poorly or considered 'ill' (in the sense of not being well - liked) before others do. It might be about taking the initiative in communication, even when it's risky.