The rise of individualism also played a crucial role. Novels often focused on the individual's experiences, thoughts, and feelings, which was in line with the growing sense of individualism in society at that time, as described in 'Rise of the Novel'. Moreover, changes in printing technology made books more accessible, which allowed novels to reach a wider audience.
One key factor is the development of the middle class. As the middle class grew, there was a new demand for literature that reflected their values and experiences, which contributed to the rise of the novel.
In 'Rise of the Novel', Watt also emphasizes the importance of realism. Novels began to depict real - life situations more accurately. This was different from previous literary forms. For example, they showed ordinary people in their daily lives, with all their flaws and virtues. This new form of realism attracted readers who were interested in seeing a reflection of their own world in literature.