Horror - themed websites and forums also contribute. Fans of horror are always looking for new and terrifying stories. These platforms act as hubs where enthusiasts gather. When a good horror story is posted, it quickly gets picked up and spread. Moreover, some horror YouTubers may talk about these viral horror stories, which gives them even more exposure.
The human fascination with the macabre is a key factor. We are naturally drawn to things that scare us in a safe way. Viral horror stories tap into this. They are often easy to tell and retell, so people pass them on. Also, the element of mystery in many of these stories makes people eager to share them to see others' reactions.