Innovation is also a key point. Burberry has been good at combining traditional elements with modern technology. For example, they use digital marketing strategies very effectively, like virtual fashion shows, which attract a lot of attention from consumers all over the world. Their ability to adapt to the changing times in terms of marketing and product design has contributed to their success.
Another aspect is quality. Burberry is known for its high - quality products. They use fine materials and excellent craftsmanship. This quality assurance has won the trust of consumers over the years. Customers are willing to pay a premium for products that are well - made and durable, which is an important factor in Burberry's long - term success.
We can learn brand building. Burberry has built a very recognizable brand. Their iconic check pattern is known worldwide. This strong brand identity helps them stand out in the highly competitive fashion market.