A rival YouTuber could be the kidnapper. Jealous of Devan Key's success on the platform, they might kidnap him to try and stop his rise to even more fame. Maybe they want to steal his content ideas or force him to give up some of his YouTube secrets.
It could be a disgruntled ex - business partner who feels that Devan Key has wronged them in some business deal. They might think that by kidnapping him, they can get some sort of revenge or leverage.
In this fanfiction scenario, Devan Key could be kidnapped by an unknown organization that mistakes him for someone else. His kidnappers soon realize their error but decide to keep him anyway. Devan tries to use his wits to escape, like creating distractions or finding weaknesses in the security of the place where he is held captive. His fans start to notice his sudden disappearance and use social media to spread the word and try to find him.
Perhaps it's an organization that wants to use Kakashi for their own evil plans. They might think that Kakashi's skills and knowledge would be useful for them. For example, they could be trying to create some sort of super - weapon and they need Kakashi's expertise in ninjutsu.
It could be Hades. He's always been an antagonist in the series and might kidnap Pit to mess with the gods. He could be thinking that by taking Pit, he can gain an advantage in his ongoing feud with them.
It could be a rogue Saiyan who wants to take over the Saiyan throne and thinks kidnapping Goku is the first step.
It could be a new villain that we haven't seen in the main Mario games. Maybe a powerful sorcerer who needs Mario for some dark magic ritual. This sorcerer might have been lurking in the shadows of the Mushroom Kingdom, waiting for the right moment to strike and kidnap Mario.
It could be a jealous rival of Esme. Maybe someone who is envious of her popularity or success.
Maybe it's a new villain created specifically for the fanfiction. This new character could be jealous of Sora's popularity and power, and decides to kidnap him to prove their own worth. They might think that by capturing Sora, they can gain the respect of other villains or even take over the worlds that Sora has been protecting.
Maybe an enemy from another village. If there are political tensions between villages, kidnapping Sarada could be a way to gain an advantage. They might think that by having her, they can force her village to make concessions in treaties or resources.
It could be the Joker. He's always up to no good and kidnapping Robin would be a great way to mess with Batman. The Joker might want to use Robin to force Batman into a series of cruel and twisted games.
A new villainous trainer group. They might see Ash as a threat to their plans of dominating the Pokémon world, so they kidnap him to stop him from competing in important battles or tournaments.