In eBay's success, the concept of a user - friendly platform for peer - to - peer selling was important. For Airbnb, it was about leveraging the existing spare capacity of housing. Good marketing to build brand awareness also played a part. For Shopify, providing easy - to - use tools for small businesses to set up their stores was a major factor. It removed many technical barriers.
Uber's success was due to its innovative business model of ridesharing. The use of technology to match drivers and passengers quickly was key. Taobao's success can be attributed to its large - scale marketing campaigns in China, and its ability to offer low - cost products. Rakuten's success in Japan was related to its diversification of services. Offering not just shopping but also banking and other services on one platform attracted more users.
The brand's uniqueness is a key factor. Brands with one - of - a - kind products like those with exclusive designs or rare items tend to do well. For example, a brand that makes custom - made shoes with special materials.
One key element is innovation. For example, coming up with a new way to match buyers and sellers in a more efficient way. Another is a strong brand identity. If a marketplace has a clear and appealing brand, it can attract more users. Customer service also matters a great deal. If users have a good experience when they encounter problems, they are more likely to stay.
A strong R & D (Research and Development) department is crucial. Take Facebook (now Meta) for instance. They keep investing in R & D to improve their algorithms for better user experience, develop new features like virtual reality in Metaverse, which contribute to their long - term success in the highly competitive IT industry.
Etsy is also a great example. It focuses on handmade and vintage items. By providing a platform for artisans and small - scale sellers, it has created a niche market. The community aspect, where buyers can interact with sellers, has contributed to its success. It promotes unique, one - of - a - kind products that can't be easily found in big - box stores.
One key factor is innovation. Companies like Uber innovated in the transportation industry with their ride - sharing model. Another is customer focus. Amazon is known for its customer - centric approach, like fast delivery and easy returns. Brand building also matters. Apple has built a strong brand in the tech ebiz world, making customers loyal.
Quality products. If their products are of high quality, it will attract customers.
One key factor is proper planning. In successful ERP stories, companies plan every step of the implementation carefully, from choosing the right ERP system to training employees.
Innovation is a key factor. MNCs like Google are constantly innovating in technology, whether it's in search algorithms or new product development like Google Maps. Another factor is global reach. Companies like Coca - Cola have a presence in almost every corner of the world, which gives them a huge market share.
A clear vision is crucial. For example, when Apple rebranded, they had a clear idea of becoming a leader in innovative technology products. Another factor is consistency. Starbucks is consistent in its quality, store design, and brand messaging across the globe. Also, understanding the target audience matters. Nike knows its customers are sports enthusiasts and people who want to lead an active lifestyle, so they target their rebranding towards that.
Good leadership is key. A strong leader can set clear goals, allocate resources effectively, and keep the team motivated. For example, in Apple's product development projects, Steve Jobs was known for his visionary leadership.