Isolation is another factor. Consider 'I was stranded in the old house. I felt eyes on me from every corner.' Being alone in a spooky place and feeling watched, even though there's no visible source, is a classic horror trope that makes the story very creepy. It makes the reader feel the character's vulnerability and fear.
They are effective because they leave a lot to the imagination. Take 'I heard a knock on the door. No one was there when I opened it.' It gives you just enough information to start picturing all sorts of spooky scenarios in your head. You start thinking about what could have made the knock and why no one was there. It plays on our natural fear of the unknown.
Here's another: 'The old doll in the corner blinked. I was alone in the room.' This is creepy because dolls are often associated with unease, and the idea of it blinking when no one else is around is quite terrifying. It plays on our fear of the inanimate coming to life.
It should have a sudden twist and create a sense of dread in just two sentences. For example, 'I woke up to a knock on the door. No one lives next door.'
My phone took a picture by itself. In the photo, there was a figure behind me.
Well, in a 'creepiest horror story', the use of atmosphere is key. Dark, desolate settings like an abandoned asylum or a fog - covered forest create a sense of dread. And the pacing - slow at first to build tension and then sudden shocks - can be really terrifying. Also, the characters might face situations that seem inescapable, which amps up the horror factor.
The contrast. For example, when you start with something normal like 'My neighbor always gives me strange looks' and then follow with 'Today I found out he was looking at the ghost behind me'. The normal - to - spooky shift makes it effective.
The element of surprise. For example, 'I heard a knock on the door. It was my own reflection.' It quickly subverts expectations and creates fear.
The brevity. It quickly sets a mood and leaves the horror to the reader's imagination. For example, 'I opened the basement door. Something cold grabbed my ankle.' Just two sentences, but it makes you wonder what that cold thing could be.
My reflection waved at me. This is extremely creepy because our reflection is supposed to be just that - a reflection. When it takes on a life of its own and waves, it shatters the normal perception we have of ourselves in the mirror. It makes you question what is really on the other side of the mirror, as if there is an alternate and perhaps malevolent version of you.
The brevity. It quickly sets a spooky scene and then drops a terrifying twist in just two sentences. For example, 'I found a diary in the attic. The last entry was my name.' It makes your mind race with questions and fear.