One reason could be a great loss. Maybe he lost someone really important like Jiraiya in a more tragic way that made him shut down. Another could be that he discovered some dark secret about the village that made him lose faith in everyone.
One possible reason could be a great betrayal. Maybe he discovers that someone he deeply trusted, like a close friend or a respected mentor, has been using him all along. This would shatter his trust and make him withdraw from people, thus becoming cold.
One possible reason could be a feeling of betrayal. Maybe he found out some long - hidden family secrets that made him lose trust in his family. For example, if he discovered that his parents had made a deal with some dark force in the past that had negative consequences for him or the village.
One possible reason could be that he has faced a lot of misunderstandings within the family. Maybe his family has certain expectations that he can't meet, and over time, this has led to his coldness. For example, if his family doesn't understand his dreams or ambitions, Naruto might feel alienated.
One possible reason could be a major betrayal. Maybe someone he trusted deeply, like a close friend or a mentor, turned against him. This would make him lose faith in people and become cold as a form of self - protection.
Well, his friends would be really confused at first. They're used to Naruto's warm and energetic self. Sasuke might be a bit more standoffish in return, thinking Naruto has changed for the worse. Sakura would probably try to get to the bottom of it, constantly pestering Naruto to find out what's wrong. His other friends like Shikamaru might just give him space at first, waiting for him to come around on his own.
It could be due to a personal loss that has hit him really hard. Maybe he lost someone very close to him, like Jiraiya all over again, but this time it has broken him in a way that he shuts everyone out. He might also be under the influence of a new power that he doesn't fully understand yet, and this power is affecting his emotions, making him cold as a side - effect until he learns to control it.
Another reason might be that Naruto has been influenced by external forces. Maybe he has made some bad friends or been involved in some situations that made him think being cold to his family was the right thing. He could have been brainwashed into believing that his family was holding him back from achieving something greater.
One possible reason could be a major betrayal he experienced. Maybe someone he trusted deeply, like a close friend or a mentor, turned against him. This would make him more guarded and distant to avoid getting hurt again.
Perhaps he is trying to distance himself from his past self. Naruto has had a tough childhood and has been through a lot. Changing his appearance could be a way for him to start anew, to shed the image of the 'troublemaker' or the 'lonely kid'. He might want to present a new, more confident and respected image to the people around him, both friends and foes.
One possible reason could be that Naruto has his own unrequited love for someone else and he is trying to distance himself from Sakura to avoid leading her on. For example, if he has deep feelings for Hinata, he might be cold towards Sakura to make his own feelings clear.