The atmosphere. If a story can create a sense of unease, like in 'The Tell - Tale Heart' with its descriptions of the dark room and the narrator's growing paranoia, it's effective. Creepy settings, like old mansions or isolated places, are key.
A spooky short story is effective when it plays on our deepest fears. Fear of death, as in 'The Masque of the Red Death', or fear of losing one's sanity, like in 'The Yellow Wallpaper'. It also helps if the story has a build - up of tension. For instance, in 'The Lottery', the initial descriptions of the normal - looking town and the people gathering for the lottery gradually lead to a very disturbing revelation. The story slowly draws you in and then shocks you with its outcome.
Suspense is key. For example, in 'The Lottery', Shirley Jackson builds suspense by slowly revealing the details of the lottery in the village. The readers don't know exactly what the lottery is about until the very end, which makes it spooky. Also, an eerie setting helps. A dark, isolated place like the old house in 'The Fall of the House of Usher' creates a spooky atmosphere.
A good short spooky story has a creepy setting, unexpected twists, and builds tension quickly.
Effective scary spooky stories often have a sense of impending doom. They build up tension gradually. Take the story of the approaching monster in 'Jaws'. You know something bad is going to happen, but you don't know exactly when. Also, the use of the senses is important. Describing strange sounds, like creaking doors or howling winds, or a cold touch can make the reader or listener feel like they are in the story. And characters that the audience can relate to, so when bad things happen to them, it feels more real.
The unknown. When you don't know what's going to happen or what the spooky thing is, it scares you. For example, in a spooky kid story, a shadow that moves but you can't see what's causing it. It plays on your fear of the unknown.
Effective short stories often have unexpected twists or surprises. Good pacing is crucial too, not dragging things out or rushing the important moments. And having a message or takeaway for the readers makes it memorable.
A good short spooky story often has an unexpected twist. For example, in 'The Monkey's Paw', you don't expect the wishes to turn out so horribly. Also, a sense of the unknown and the unexplained can make it great. Like in 'The Yellow Wallpaper', the woman's growing insanity and the mystery behind the wallpaper keep you on edge. And a strong atmosphere, such as the creepy castle in 'The Masque of the Red Death', helps a lot.
A sense of mystery. If a Creepypasta short story has an air of mystery around it, like not fully explaining the origin of the horror entity, it can be very effective. For example, in 'Slenderman', his faceless appearance and the lack of a clear backstory make him more menacing.
A clear and engaging plot. In a 22 - page short story, there's no room for long - winded descriptions. The plot needs to grab the reader's attention from the start. For example, a good mystery plot in a 22 - page story would keep the reader guessing until the end.
Character development can contribute to the effectiveness of a scary short story as well. If the reader can empathize with the characters, their fear and panic become more palpable. For example, if a character is a loving mother trying to protect her children from an unknown evil in a story, the reader will be more invested in her struggle and feel the horror more acutely.
Suspense is key. For example, in a short dark story, leaving details unknown can create a sense of unease. Like in the story where a person hears strange noises at night but never discovers the source. It makes the reader's imagination run wild.