The problem with a scary story could be that the build-up to the scary parts is too slow or too rushed. Another issue could be that the ending is anticlimactic and doesn't leave a lasting impression.
Sometimes, the characters in a scary story aren't developed well. If you don't care about the characters, the scares don't have as much impact. Also, the setting might not be creepy enough.
Maybe the plot is not engaging enough or the characters are not well-developed.
Ghosts could be in a scary Cinderella story. Maybe when Cinderella was cleaning the house, she saw a ghostly figure in the attic. And when she went to the ball, the ballroom was haunted, and the prince was also a ghost.
Dark magic could be in a Minions scary story. Maybe an evil wizard casts a spell on the Minions, making them do bad things against their will.
A scary part could be when the ham is somehow related to a dark spirit or curse. Maybe the ham was made from a pig that was part of some ancient evil ritual. And anyone who touches or eats the ham will be haunted by the spirit. It's the unknown and the connection to the supernatural that makes it really frightening.
Curses are also a great scary element in a Halloween story. A curse that affects a person or a family, causing misfortune, illness, or death in strange and unexplainable ways. It gives a sense of doom and helplessness, as the victims of the curse are often unable to break free no matter what they do.
The cupcake could be cursed. For example, anyone who eats it starts to see terrifying hallucinations. They might see demons or ghosts all around them, and no matter how hard they try to escape the visions, they keep getting worse as the 'cursed' cupcake digests in their stomach. This would create a lot of fear and panic.
One problem could be poor writing quality. Sometimes the plot might be weak or the characters not well-developed.
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A natural disaster hitting a small town. The problem of survival, rebuilding, and how the characters deal with loss can make for a great story. People might have to cooperate or compete for resources, and different personalities will emerge during this difficult time.