Basically, it works by creating buzz and interest. Companies might offer a limited number of free issues to get people hooked. They also use it to build a fan base and increase brand awareness. Sometimes, they partner with other websites or influencers to spread the word.
Free comics promotion works by catching people's attention. It's like a teaser to make them want more. It can be done by releasing a sample chapter or a short series for free. This often leads to people buying the full comics or subscribing to related services.