Many of the characters in " Celebrating Years " had their names snatched, including " Fan Xian " and " Sir Fan junior." According to the intellectual property information provided by Sky Eye, many companies and individuals had applied for registration of these brands, and some of them had been successfully registered. The applicants were involved in many international categories, including advertising sales, leather and leather products, feed and seeds, etc. The phenomenon of trademark squatting has led to accusations of original copyright violation, which may mislead consumers and damage the reputation of the original creator and brand. However, some people saw it as a business strategy. In response to this phenomenon, market participants were called upon to adopt a rational attitude, respect intellectual property rights, and avoid short-sighted behavior at the expense of the overall image of the industry. Strengthening supervision, strict law enforcement, protecting legal rights, and maintaining a fair and competitive market ecology were particularly important.