The promotional strategy for " Celebrating Years " was to launch it in a low-key manner and use word-of-mouth marketing. Twenty-four hours after it went online, the series began to publicize related topics on social media platforms. The ingenious part of this strategy was that it slowly accumulated reputation through market testing and audience testing. The production team did not deliberately magnify the audience's expectations. Instead, they lowered their stance and gathered high-quality audience power through high-quality content to mobilize the audience's experience of watching the drama, creating a stunning contrast effect. This kind of step-by-step word-of-mouth marketing was very suitable for the current consumption scene, especially in the context of the great upgrade of content consumption. The domestic film and television audience's demand for more in-depth and more sincere content was growing stronger. In addition, the drama had also been successful in the overseas market. One of the reasons was that the lines were translated well, retaining the charm of traditional Chinese culture while allowing overseas fans to understand. Overall, the marketing strategy of " Celebrating Years " was a success in the market, and it was recognized and loved by the audience.
The promotional strategy of " Celebrating the Years " was to adopt a low-key approach and spread the relevant topics on social media 24 hours after its release. The ingenious part of this strategy was that it accumulated reputation through market testing and audience testing, rather than deliberately amplifying the expectations of the audience. This kind of gradual word-of-mouth marketing was very compatible with the current consumption scene, because in the context of the large upgrade of content consumption, the domestic audience's demand for more in-depth and more realistic content was growing. In addition, the play also attracted the attention of the audience through the design of promotional posters and the cultural output of line translation. Although there were some negative comments and complaints during the promotion process, these disputes also added additional attention to the series. Overall, the marketing strategy of " Celebrating Years " had achieved a certain degree of success in the market.
The offline promotional activities for the second season of " Celebrating the Year " included a city tour and a fan meeting. During the city tour season, the crew held advance tour ceremonies in Beijing, Chongqing, Shanghai and Tianjin to interact with fans across screens. These activities not only increased the interaction between the audience and the crew, but also brought immediate results. Through close contact with the audience, it led to the incubation of topics on social platforms. In addition, Xicha cooperated with " Celebrating the Second Season " to launch a variety of themed peripheral and offline themed store activities, covering 577 stores across the country. These offline promotional activities added highlights and fun to the marketing of the second season of " Celebrating Years."
In recent years, the examples of film publicity are as follows: Wolf Warrior 2: The movie Wolf Warrior 2, with Wu Jing as the main character, earned 46.8 billion yuan at the box office after its release in mainland China, becoming one of the highest-selling movies in the history of Chinese movies. The film successfully shifted the focus of the film market to Wu Jing and his lead actor through strong visual effects, action scenes, and patriotic theme. I'm Not a Drug God: This movie tells the story of a businessman who sells inferior drugs and a patient who imported drugs from India. With its unique storyline and profound social issues, the film achieved a box office revenue of 6.9 billion yuan after its release in mainland China, becoming a major breakthrough in the Chinese film market. 3 Avengers 4: Final Battle: This movie is the fourth Avengers movie in the Marvel Cinematic Universe and will be released in China on November 29, 2019. The movie was a huge global success, earning 28.3 billion dollars at the box office, making it one of the highest-earning movies in history. 4. Wandering Earth: This movie is one of the representative works of Chinese science fiction movies and was released in China in March 2019. The movie attracted a large number of viewers through its strong visual effects and exciting rhythm, and its box office revenue reached 21.8 billion yuan. 5 Avengers: Infinity War: This movie is the last movie in the third phase of the Marvel Cinematic Universe and will be released in China on December 16, 2019. The movie earned 20.9 billion yuan at the box office in mainland China and became a highlight of the Chinese film market.
Once upon a time, there was a merchant named John in a small town. John was a smart, kind, and generous man. He often provided help and support to the residents of the town. One day, John heard that there was a mysterious castle near the town. It was said that there was a priceless gem hidden in it. John decided to go on an adventure to see if the gem was hidden in the castle. He passed through the forest and crossed the river before finally arriving at the castle. The castle door was closed and there was a huge stone wall in front of it, so John could not enter the castle. Suddenly, he saw a sign on the outer wall of the castle that said "public domain". John was curious. He thought the sign meant that the castle was in the public domain. He could try to enter the castle and communicate with the people inside. So John climbed up the outer wall and came to the inner part of the castle. He found that there were many rooms in the castle, and each room had a different mark written on it, but all the marks pointed in the same direction. Finally, John found a magnificent treasure chest in the middle of a hall. John opened the treasure chest and found a gem lying inside. It was the gem he had been looking for for a long time. John felt very fortunate that he realized that his adventure had brought about publicity, and his actions had benefited the residents of the town, while also letting people know that he was a smart, kind, and generous person. This story tells us that publicity refers to an action or thing that can affect the existence and interests of other people or things. The characteristics of publicity included influencing others, selfless dedication, fairness, and shared interests. The performance of publicity included: participating in public affairs, thinking for the public interest, helping others, contributing to society, etc.
One way to gain publicity for your fanfiction is to participate in fanfiction contests or challenges. This can get your work noticed by a wider audience. Also, leaving comments on other popular fanfictions and including a link to yours in a friendly and non-spammy way can help.
You could start by sharing your fanfic on various social media platforms. Make sure to use relevant hashtags and tag people who might be interested.
The specific format of the publicity plan may vary from company to company, brand or project, but it usually includes the following parts: 1. Project Description: Explain the background, objectives, audience, and key success factors of the project. Market analysis: analyze the target market and competitors, as well as their market positioning, differentiated strategies, and market share. 3. Promotion strategy: develop a brand promotion strategy, including online and offline channels, media, promotion methods and expected results. 4. Plan the content of the project, including the story, characters, plot, scene, dialogue, etc. 5. Projection Plan: Confirm the presentation methods of the project, including animation, comics, movies, TV series, games, etc. 6. Marketing Plan: Make a marketing plan that includes goals, strategies, media, budget, and expected results. Execution plan: determine the specific execution plan, including the schedule, personnel division, task allocation and quality control. 8. Evaluation and feedback: The development of an evaluation and feedback plan includes target evaluation indicators, evaluation methods, feedback methods, and evaluation results. The above is a basic outline of the publicity plan. The specific content can be adjusted and supplemented according to the actual situation. When writing a publicity plan, you should clearly, concisely, and accurately express the project ideas and plans in order to better convey the brand image and expected results.
There are many words to describe the intensity of publicity. Here are some commonly used words: 1. Slogan: A short slogan or slogan used for publicity that can often resonate and attract people's attention. 2. Advertising: refers to advertising through television, radio, newspapers, magazines, the Internet and other media to achieve the purpose of promoting brands and promoting products. 3. Marketing: refers to the advertising and promotion carried out by enterprises or brands during marketing activities to increase brand awareness and sales. 4. Promotion activities: refers to the various forms of publicity and promotion activities carried out by enterprises or brands in order to promote products, such as discounts, gifts, lottery, etc. 5. Social media publicity: refers to publicity and promotion through social media platforms such as Weibo, WeChat, TikTok, Kuaishou, etc. News publicity: refers to the reporting and publicity through the news media to achieve the purpose of promoting brands and promoting products. Exhibition publicity: refers to advertising through the exhibition to increase brand awareness and attractiveness. Public relations: refers to the advertising and publicity carried out by enterprises or brands during public relations activities to enhance the image and reputation of the enterprise. These words could all be used to describe the situation where the publicity was strong. The specific words used would depend on the specific situation.
They can be very careful about what information they release. For example, they can choose to only share positive aspects of their story that align with their goals. And they should be proactive in communicating with the media to ensure accurate reporting.
Plum Studios was a film and television production company that specialized in producing legal publicity videos. Their legal videos covered legal knowledge in various fields, including civil law, criminal law, labor law, and so on. The production team of Plum Studios was composed of experienced and skilled professionals. They had advanced production equipment and technology, and could provide high-quality film and television production services to their customers. They focused on communication and cooperation with their customers. According to the needs and requirements of their customers, they tailor-made suitable film and television works to ensure that every project could achieve the expected results of their customers. In addition to producing legal publicity videos, Plum Studios also actively participated in various legal publicity activities, such as producing anti-vice and anti-illegal publicity videos to convey the importance of cracking down on illegal activities to the public. The promotional video of Plum Studio mainly showcased the furnishings and staff in the studio. It adopted a relaxed, warm, and professional style. Through vivid images and storylines, it allowed the audience to have a deeper understanding of legal knowledge and improve their legal literacy.