Chaji

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand mainly produced raw leaf fresh milk tea, while providing pure tea, fresh fruit tea and other related derivative products. The Overlord Tea Concubine combined oriental culture with tea inheritance and innovation, and was committed to building a new oriental tea shop. The brand name originated from the classic Beijing opera song Farewell My Concubine. The product design, name, and store decoration all incorporated national elements. The Overlord Tea Concubine's development process was relatively short, but she had made great achievements in a short period of time. As of October 2022, there were 760 stores in the country, and it was estimated that more than 2300 stores would be opened by 2023. In addition, Chaji was also expanding overseas, opening more than 70 stores in Malaysia, Thailand, and Singapore. The success of the Overlord Tea Concubine could be attributed to its innovative product positioning and category selection, as well as the ingenious use of marketing strategies. The brand focused on the health of its products and launched the "Nutritional Choice" logo in its stores in Shanghai, allowing consumers to choose beverages based on their nutritional content. The Overlord Tea Concubine also expanded the scale of her stores through direct sales, joint operations, and concessions. Overall, the Overlord Tea Concubine had made remarkable achievements in the tea market and had gained a certain degree of popularity and influence in both domestic and foreign markets.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand focused on raw leaf fresh milk tea, focusing on the use of good tea and milk, pursuing a refreshing and not greasy taste that could be drunk with the fragrance of tea. Chaji incorporated Chinese elements into the product design, name, and store decoration. The name was inspired by the classic Beijing opera song, Farewell My Concubine. The brand had developed rapidly in just a few years. It now had more than 2300 stores nationwide, with a total of more than 4000 stores, covering Yunnan, Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu and other regions. It also opened stores in countries such as Malaysia, Thailand, and Singapore. The success of the Overlord Tea Concubine could be attributed to its high-quality tea base and creative taste, as well as finding new opportunities and breakthroughs in the tea market. The brand expanded through direct sales, joint operations, and concessions. It planned to further increase the number of stores in the future, especially in new first-tier and second-tier cities.

Chaji was a tea brand founded in 2017 and was based in Yunnan Province, China. The brand was famous for using good tea and milk to make healthy and friendly tea drinks. Its signature product was Boya Absolute String, which sold more than 20 million cups a year. In the past few years, Chaji had gradually expanded to many parts of China and opened more than 70 stores in countries such as Malaysia, Thailand, and Singapore. At present, the number of stores worldwide had exceeded 4000. The brand focused on integrating the Chinese style into the brand, displaying traditional Chinese cultural elements through brand name, logo design, and store decoration. The marketing strategy of the Overlord Tea Concubine also received much attention. The brand attracted consumers through cross-border cooperation with other brands and the launch of new products. The Overlord Tea Concubine was scheduled to be listed in the United States in 2024.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand name was taken from the classic Beijing opera song, Farewell My Concubine. The product design, name, and store decoration all adopted national elements. The Overlord Tea Concubine insisted on using good tea and milk to make health-friendly tea drinks. The main product was raw leaf fresh milk tea, which was loved by tea lovers for its refreshing and non-greasy taste. The brand had expanded rapidly in the past few years and had opened stores in many parts of China. It also had more than 60 stores in Southeast Asian countries such as Malaysia, Singapore, and Thailand. Chaji's development strategy was global, and its goal was to become the leading brand in the global tea market.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand mainly produced raw leaf fresh milk tea, but also provided pure tea, fresh fruit tea and other related derivative products. The Overlord Tea Concubine combined oriental culture with tea inheritance and innovation to create a new oriental tea shop. The brand name originated from the classic Beijing opera song, Farewell My Concubine, and incorporated national elements into the product design, name, and store decoration. The idea of the Overlord Tea Concubine was to make tea into one's bones and insist on using good tea and milk to make healthy and friendly tea drinks. The brand is expanding rapidly in the domestic market. Currently, there are about 400 stores in the country. It is estimated that this year's comprehensive sales will be about 500 - 600 million yuan. In addition, Chaji was also expanding overseas, opening nearly 40 stores in Malaysia and Singapore. The goal of the Overlord Tea Concubine was to break through 2000 stores in the domestic market and bring brand value and market share to the domestic market. The brand's specialty was the combination of real milk and tea leaves in pursuit of health and safety. The development of Overlord Tea Concubine had received the attention and support of investors. It had completed two rounds of financing, with the amount of financing exceeding 300 million yuan.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand was featured by the use of good tea and milk to make health-friendly tea drinks. It was committed to providing consumers with refreshing, non-greasy raw leaf fresh milk tea that could be drunk with the fragrance of tea. Overlord Tea Concubine's signature product was Boya Absolute String, which sold more than 10 million cups a year. In just five years, the Overlord Tea Concubine rapidly expanded to more than 220 cities across the country and achieved a counter-trend growth in 2022, with the number of stores increasing by 133.4%. At present, Chaji had more than 2500 stores and opened nearly 40 stores in countries such as Malaysia, Singapore, and Thailand. The brand was scheduled to be launched in the United States in 2024. Chaji's goal was to become the "Starbucks" of the tea industry and achieve this goal by creating a minimalist supply chain and attracting young consumers.

Chaji was a brand from Yunnan.

The headquarters of Chaji was first located in Kunming, Yunnan Province, and later moved to Chengdu.

The founder of the Overlord Tea Concubine was Zhang Junjie.

There were more than 4000 Chaji stores, but the exact number was unknown.