Chaji

Chaji was a tea brand founded in 2017 and was based in Yunnan Province, China. The brand was famous for using good tea and milk to make healthy and friendly tea drinks. Its signature product was Boya Absolute String, which sold more than 20 million cups a year. In the past few years, Chaji had gradually expanded to many parts of China and opened more than 70 stores in countries such as Malaysia, Thailand, and Singapore. At present, the number of stores worldwide had exceeded 4000. The brand focused on integrating the Chinese style into the brand, displaying traditional Chinese cultural elements through brand name, logo design, and store decoration. The marketing strategy of the Overlord Tea Concubine also received much attention. The brand attracted consumers through cross-border cooperation with other brands and the launch of new products. The Overlord Tea Concubine was scheduled to be listed in the United States in 2024.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand name was taken from the classic Beijing opera song, Farewell My Concubine. The product design, name, and store decoration all adopted national elements. The Overlord Tea Concubine insisted on using good tea and milk to make health-friendly tea drinks. The main product was raw leaf fresh milk tea, which was loved by tea lovers for its refreshing and non-greasy taste. The brand had expanded rapidly in the past few years and had opened stores in many parts of China. It also had more than 60 stores in Southeast Asian countries such as Malaysia, Singapore, and Thailand. Chaji's development strategy was global, and its goal was to become the leading brand in the global tea market.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand mainly produced raw leaf fresh milk tea, but also provided pure tea, fresh fruit tea and other related derivative products. The Overlord Tea Concubine combined oriental culture with tea inheritance and innovation to create a new oriental tea shop. The brand name originated from the classic Beijing opera song, Farewell My Concubine, and incorporated national elements into the product design, name, and store decoration. The idea of the Overlord Tea Concubine was to make tea into one's bones and insist on using good tea and milk to make healthy and friendly tea drinks. The brand is expanding rapidly in the domestic market. Currently, there are about 400 stores in the country. It is estimated that this year's comprehensive sales will be about 500 - 600 million yuan. In addition, Chaji was also expanding overseas, opening nearly 40 stores in Malaysia and Singapore. The goal of the Overlord Tea Concubine was to break through 2000 stores in the domestic market and bring brand value and market share to the domestic market. The brand's specialty was the combination of real milk and tea leaves in pursuit of health and safety. The development of Overlord Tea Concubine had received the attention and support of investors. It had completed two rounds of financing, with the amount of financing exceeding 300 million yuan.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand was featured by the use of good tea and milk to make health-friendly tea drinks. It was committed to providing consumers with refreshing, non-greasy raw leaf fresh milk tea that could be drunk with the fragrance of tea. Overlord Tea Concubine's signature product was Boya Absolute String, which sold more than 10 million cups a year. In just five years, the Overlord Tea Concubine rapidly expanded to more than 220 cities across the country and achieved a counter-trend growth in 2022, with the number of stores increasing by 133.4%. At present, Chaji had more than 2500 stores and opened nearly 40 stores in countries such as Malaysia, Singapore, and Thailand. The brand was scheduled to be launched in the United States in 2024. Chaji's goal was to become the "Starbucks" of the tea industry and achieve this goal by creating a minimalist supply chain and attracting young consumers.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand was featured by the use of good tea and milk to make health-friendly tea drinks. It was dedicated to presenting a cup of refreshing, non-greasy, and tea-flavored raw leaf fresh milk tea. The Overlord Tea Concubine's signature product,"Boya Absolute String," had an average annual sales of more than 20 million cups. In the past five years, Chaji had gradually expanded to Yunnan, Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu, Guizhou, Henan, Shaanxi, Shandong, Guangxi, Jiangxi, Xizang, Fujian and other regions. It had also opened more than 70 stores in countries such as Malaysia, Thailand, and Singapore, with more than 4000 stores worldwide. The Overlord Tea Concubine's development strategy was to face the world and was committed to creating a new tea with a national style. It developed rapidly and achieved good results in the overseas market.

Chaji was a brand from Yunnan.

The headquarters of Chaji was first located in Kunming, Yunnan Province, and later moved to Chengdu.

The founder of the Overlord Tea Concubine was Zhang Junjie.

There were more than 4000 Chaji stores, but the exact number was unknown.

The Overlord Tea Concubine launched a number of activities on 521 International Tea Day. Among them, the first event was buy one get one free. The event time was from May 15th to May 21st, 2024. If you bought a cup of " Boya Absolute String," you could get a cup of the annual new product for free. The second activity was to guess the password and win the free ticket. The activity time was from May 15th to May 21st, 2024. Every day at 11:17 am, the password would be exchanged. Entering the password answer would give you a chance to obtain the annual new product free ticket. In addition, the Overlord Tea Concubine also launched a new heavyweight product,"Ten Thousand Miles Mulan", which was made from high-quality black tea and presented a refreshing and low-burden healthy drink. The event details and password information could be obtained from the official channel of Chaji.