The founder of Chaji

The founder of the Overlord Tea Concubine was Zhang Junjie.

The founder of the Overlord Tea Concubine was Zhang Junjie. When he was 17 years old, he joined a Taiwan tea company and accumulated a wealth of experience in the tea industry. After being promoted from a shop assistant to the head of regional operations, he decided to start his own tea brand. Therefore, the Overlord Tea Concubine was established in 2017, focusing on the original leaf fresh milk tea. Before Zhang Junjie founded Overlord Tea Concubine, he was the head of Yunnan operations for a milk tea beverage company in Taiwan. Chaji had already developed into a leading brand in the domestic tea industry, with more than 400 stores in China and nearly 40 stores in Malaysia, Singapore, and Thailand.

The founder of the Overlord Tea Concubine was Zhang Junjie. He had worked hard all the way from being a clerk in a Yunnan milk tea shop and had accumulated a wealth of experience. After being promoted from a shop assistant to the head of regional operations, he decided to start his own tea brand. Therefore, Chaji was established in 2017, focusing on new Chinese tea drinks and focusing on the use of good tea and milk to make health-friendly tea drinks. At present, Chaji had more than 400 stores in China and nearly 40 stores in Malaysia, Singapore, and Thailand. The founder, Zhang Junjie, was regarded as an entrepreneur with strong learning ability and a down-to-earth attitude. He paid attention to efficiency and was oriented to results. He constantly learned, imitated, and learned from the successful experience of mature brands. This became the key to the rapid rise of Overlord Tea Concubine. His management skills, personality, and strategy had a profound impact on the corporate culture. His goal was to bring Chinese tea to the world.

The founder of the Overlord Tea Concubine was Zhang Junjie.

The founder of the Overlord Tea Concubine was Zhang Junjie.

The founder of the Overlord Tea Concubine was Zhang Junjie.

Chaji was a new Chinese tea brand established in 2017. The brand mainly produced raw leaf fresh milk tea, while providing pure tea, fresh fruit tea and other related derivative products. The Overlord Tea Concubine incorporated Chinese elements into the brand design and store decoration. The name was inspired by the classic Beijing opera song, Farewell My Concubine. The core concept of the brand was to combine oriental tea culture with innovation to create a new oriental tea shop. The Overlord Tea Concubine found new opportunities in the tea market through innovative product positioning and marketing strategies, satisfying some consumers 'demand for simplified, heavy tea, and authentic tea. The brand was expanding rapidly in the domestic market. Currently, there were about 400 stores in the country and nearly 40 stores in the overseas market. The success of the Overlord Tea Concubine could be attributed to its unique category selection, efficient supply chain management, and brand building.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand originated from Yunnan and was committed to using good tea and milk to make health-friendly tea drinks. The brand name of Chaji was taken from the Chinese epic story "Farewell My Concubine," and incorporated the Chinese style into the brand, including the brand name, LOGO, and store design. The brand expanded rapidly in the domestic market, with more than 3000 stores in 30 provinces and 243 cities. In addition, Chaji also began to expand overseas, opening stores in Malaysia, Thailand, and Singapore. Chaji's goal was to become China's version of "Starbucks," representing the eastern tea culture to go overseas. The brand focused on raw leaf fresh milk tea, focusing on product quality and taste innovation. Overlord Tea Concubine had achieved a certain degree of success in the market. Her popular product,"Boya Absolute String," sold an average of more than 10 million cups a year. As people paid more attention to healthy eating, natural, low-sugar, and low-carb drinks were increasingly sought after by consumers. According to market predictions, the market size of China's new tea drinks would reach 333.38 billion yuan in 2023. In general, Chaji was a brand that worked hard to develop in the tea market, attracting many consumers with high-quality tea bases and creative flavors.

Chaji was a new Chinese tea brand founded by Zhang Junjie and based in Chengdu, Sichuan Province. The brand was born in Yunnan, the hometown of Chinese tea, and was committed to using good tea and milk to make healthy and friendly tea drinks. The brand culture of the Overlord Tea Concubine was centered on "Overlord Tea Concubine, there's a show". It combined oriental culture with tea inheritance and innovation to create a new oriental tea shop. The brand's main product was raw leaf fresh milk tea. At the same time, it also provided pure tea, fresh fruit tea, and related derivative products. The success of the Overlord Tea Concubine in the market was due to its differentiated strategy and attention to consumer needs, focusing on product quality and taste, and constantly exploring new business models and marketing methods. The goal of the brand in the domestic market was to break through 2000 stores in the national tea industry, and at the same time, to build a brand image in the overseas market. At present, Chaji had more than 1100 stores worldwide.

Chaji was a new Chinese tea brand founded by Zhang Junjie. Its headquarters were located in Chengdu, Sichuan Province. The brand was established in Yunnan in 2017 and featured the use of good tea and milk to make health-friendly tea drinks. Overlord Tea Concubine's global ambitions had already appeared, and she planned to shift her focus to the overseas market in 2024. At present, Chaji had established overseas stores in Southeast Asian countries. The brand incorporated Chinese style into the brand, including the brand name from the classic opera "Farewell My Concubine", the LOGO with the opera face as the main visual, and the Chinese painting, calligraphy, and opera elements in the offline store design. The Overlord Tea Concubine's goal was to create a new oriental tea, combining oriental culture with tea inheritance and innovation. At present, the Overlord Tea Concubine already had about 400 stores nationwide and about 40 overseas stores. It is estimated that this year's domestic comprehensive sales will be about 500 - 600 million yuan, and overseas revenue will account for about 10%. The Overlord Tea Concubine had already gone through two rounds of funding and was currently planning to expand nationwide. Next year, it would enter 15 provinces and planned to increase its stores to 2000.