The founder of Chaji, Zhang Junjie, was from Yunnan, China.
Chaji was a new Chinese tea brand that was born in Yunnan in 2017. The brand insisted on using good tea and milk to make health-friendly tea drinks, providing tea lovers with refreshing, non-greasy, and tea-flavored raw leaf fresh milk tea. The Overlord Tea Concubine had 2700 acres of Oolong Tea Garden and fresh milk from the carefully selected Sunshine Ranch. At the same time, she used freshly picked fruits to inherit the spirit of the ancient tea-horse road and connect the eastern and western cultures. The brand name was taken from the Chinese epic story Farewell My Concubine. Overlord Tea Concubine's signature product was Boya Absolute String, which sold an average of more than 10 million cups per year. In the past five years, Chaji had gradually expanded to Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu, Guizhou, Henan, Shaanxi, Shandong, Guangxi, Jiangxi, Xizang, Fujian and other regions, and opened more than 70 stores in countries such as Malaysia, Thailand, and Singapore. The number of stores worldwide had exceeded 3450. The Overlord Tea Concubine was scheduled to be listed in the United States on April 11, 2024. The brand was committed to combining oriental culture with tea inheritance and innovation to create a new oriental tea shop.
The Overlord Tea Concubine was not yet on the market. Although there were reports that the Overlord Tea Concubine planned to go public in the United States this year, there was no exact listing date or public response. Therefore, it could be concluded that the Overlord Tea Concubine was not yet on the market.
The name of the Overlord Tea Concubine originated from the Chinese epic story, Farewell My Concubine. This story originated from the Records of the Historian, Xiang Yu's Biography. It described a passage of words that Xiang Yu had said before he committed suicide." Eight thousand sons of Ji and Jiang Dong crossed the river and went west. Now, none of them have returned. Even if my father and brother in Jiang Dong pity me and make me king, how can I face them! Even if he doesn't say anything, I don't think I'm worthy of my heart!" Although Xiang Yu had been defeated, his loyalty to the Jiangdong disciples had moved the world. Yuji and Xiangyu had both died for the most precious persistence in their hearts. The Overlord Tea Concubine's obsession with Chinese tea culture was reflected in this pride and persistence.
The recipe of Overlord Tea Concubine would vary according to different regions and personal tastes. We can find a few common recipes for Overlord Tea Concubine. One of the common recipes was that the ingredients included 200ml of fresh milk, 2 teaspoons of black tea bag or black tea powder, an appropriate amount of brown sugar pearls, and an appropriate amount of ice cubes. The preparation steps included putting the black tea bag or black tea powder into a cup to brew, putting the brewed black tea into the refrigerator to chill, preparing a small pot to cook the brown sugar pearls, fishing out the cooked pearls and rinsing them in cold water, taking out the chilled black tea, adding fresh milk, adding ice cubes, and stirring evenly. In addition, there were other formulas such as the Overlord Tea Concubine Seven Mile Fragrance formula and the Boya Absolute Flux formula. The specific ingredients and steps could be found in the relevant search results. In general, the recipe of the Overlord Tea Concubine could be adjusted according to one's personal taste and preference.
Chaji was a new Chinese tea brand that was currently showing strong growth in the domestic tea market. The Overlord Tea Concubine had expanded rapidly in just a few years. The number of stores had exceeded 2500, and it was planned to reach 2000+ stores by 2022. The brand's competitiveness in the market was reflected in its unique differentiated positioning and product strategy. The Overlord Tea Concubine focused on the original leaf fresh milk tea and focused on the big single product strategy, forming a clear difference from other tea brands. In addition, the Overlord Tea Concubine also focused on brand building, organizational strength building, and tea garden supply chain construction to support its future development. Although the future of the Overlord Tea Concubine was promising, the competition in the tea market was fierce, and the future development needed further observation.
The Overlord Tea Concubine's products included rose oolong tea, Chen Gan Pu 'er tea, Boya Absolute String Original Leaf Fresh Milk Tea series, and other related derivative products. Among them, Boya Absolute String was the main product of Overlord Tea Concubine, and its sales accounted for more than 30%. In the original leaf fresh milk tea series that Boya Juexian was in, there were three popular items that maintained a sales ratio of about 70%. The Overlord Tea Concubine also continued to enrich the low-gi product matrix, and there were already eight drinks with GI values on the line. In addition, Chaji also launched some special products, such as Chen Gan Pu 'er tea and tea + fresh milk refreshing and healthy series. In general, Chaji mainly focused on raw leaf fresh milk tea, and at the same time launched a variety of tea series products to meet the different tastes of consumers.
Chaji was known by some consumers as a milk tea that caused insomnia because of its high content of coffee. According to netizens 'feedback and consumer reports, drinking the Overlord Tea Concubine might cause insomnia. The tea content of the popular cup of tea was between 466 and 764 milligrams, and the content of coffee was between 75.4 and 124 milligrams, which was equivalent to the content of 2 to 3.3 cans of Red Bull. However, professionals said that there was no evidence that tea vitamins could affect sleep. Therefore, there was still controversy over whether drinking the Overlord Tea Concubine would cause insomnia. However, despite the possibility of insomnia, the sales of Chaji continued to soar and became a popular milk tea brand.
Overlord Tea Concubine Boya Absolute String was the signature drink of a Chinese-style tea brand. Its name came from the ancient Chinese story of Boya, which implied respect and pursuit of traditional culture and quality. The Overlord Tea Concubine provided high-quality tea and a rich cultural experience, interacting with consumers through cultural activities and social media. Boya Absolute String was the core item of Overlord Tea Concubine. Because it contained a high concentration of tea vitamins, it was jokingly called "Boya Absolute Sleep" by some people. This milk tea had a light taste and was a little classic. It was loved by some consumers. Chaji was founded in 2017 and had been in development for six years. The number of stores exceeded 2300. According to official data, the Overlord Tea Concubine's signature product, Boya Absolute String, sold more than 100 million cups a year, bringing huge revenue to the company.
The following conditions must be met to join the Overlord Tea Concubine: First, the Franchisee must have legal business qualifications, sufficient financial strength, and a good business reputation. Secondly, the Franchisee needed to have a certain understanding of the tea industry, with a certain management ability and market sensitivity. Franchise stores needed to be located in a bustling business district or a crowded area with a certain degree of brand exposure and customer flow. In addition, the store also had to meet the requirements of the Overlord Tea Concubine's store image, ensuring that the store decoration and atmosphere matched the brand image. Franchisees also needed to receive unified management and training from the headquarters, abide by the headquarters 'business philosophy and specifications, and receive technical guidance and training from the headquarters to ensure the stability of store operations and the unity of quality. Finally, the Franchisee had to bear certain risks and responsibilities.
There was no detailed information on the menu and price list of the Overlord Tea Concubine. The search results mentioned that the price of Chaji's milk tea was between 10 yuan and 25 yuan. The specific price varied according to the region and the store. There were many flavors of milk tea to choose from on the menu of the Overlord Tea Concubine, including Xiangru and Mo (18 yuan), raw leaf pure tea (16 yuan) and Admirable Beauty (28 yuan). However, the details of the menu and price list were not provided. If you want to know more about the menu and price list of the Overlord Tea Concubine, it is recommended to visit the official website of the Overlord Tea Concubine or contact their store.