The core product of the Overlord Tea Concubine, Boya Absolute String, was nicknamed " Boya Absolute Sleep " because it contained a high concentration of tea vitamins. Some people said that drinking Boya Juexian would cause insomnia because the components in the tea leaves, such as caprylane, theylline, and tea vitamins, would stimulate the brain's nerves, causing the brain to remain excited and affect sleep. For those who are particularly sensitive to tea leaves or often suffer from insomnia, avoid drinking beverages and foods that contain coffee or theylline in the afternoon or evening to avoid affecting sleep. However, despite the side effect of insomnia, Chaji's Boya Absolute String was still very popular. According to official data, the annual sales had reached 100 million cups, bringing in huge revenue.
Chaji was known by some consumers as a milk tea that caused insomnia because of its high content of coffee. According to netizens 'feedback and consumer reports, drinking the Overlord Tea Concubine might cause insomnia. The tea content of the popular cup of tea was between 466 and 764 milligrams, and the content of coffee was between 75.4 and 124 milligrams, which was equivalent to the content of 2 to 3.3 cans of Red Bull. However, professionals said that there was no evidence that tea vitamins could affect sleep. Therefore, there was still controversy over whether drinking the Overlord Tea Concubine would cause insomnia. However, despite the possibility of insomnia, the sales of Chaji continued to soar and became a popular milk tea brand.
Overlord Tea Concubine Boya Absolute String was the signature drink of a Chinese-style tea brand. Its name came from the ancient Chinese story of Boya, which implied respect and pursuit of traditional culture and quality. The Overlord Tea Concubine provided high-quality tea and a rich cultural experience, interacting with consumers through cultural activities and social media. Boya Absolute String was the core item of Overlord Tea Concubine. Because it contained a high concentration of tea vitamins, it was jokingly called "Boya Absolute Sleep" by some people. This milk tea had a light taste and was a little classic. It was loved by some consumers. Chaji was founded in 2017 and had been in development for six years. The number of stores exceeded 2300. According to official data, the Overlord Tea Concubine's signature product, Boya Absolute String, sold more than 100 million cups a year, bringing huge revenue to the company.
Chaji was a new Chinese tea brand that was born in Yunnan in 2017. The brand insisted on using good tea and milk to make health-friendly tea drinks, providing tea lovers with refreshing, non-greasy, and tea-flavored raw leaf fresh milk tea. The Overlord Tea Concubine had 2700 acres of Oolong Tea Garden and fresh milk from the carefully selected Sunshine Ranch. At the same time, she used freshly picked fruits to inherit the spirit of the ancient tea-horse road and connect the eastern and western cultures. The brand name was taken from the Chinese epic story Farewell My Concubine. Overlord Tea Concubine's signature product was Boya Absolute String, which sold an average of more than 10 million cups per year. In the past five years, Chaji had gradually expanded to Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu, Guizhou, Henan, Shaanxi, Shandong, Guangxi, Jiangxi, Xizang, Fujian and other regions, and opened more than 70 stores in countries such as Malaysia, Thailand, and Singapore. The number of stores worldwide had exceeded 3450. The Overlord Tea Concubine was scheduled to be listed in the United States on April 11, 2024. The brand was committed to combining oriental culture with tea inheritance and innovation to create a new oriental tea shop.
The Overlord Tea Concubine's products included rose oolong tea, Chen Gan Pu 'er tea, Boya Absolute String Original Leaf Fresh Milk Tea series, and other related derivative products. Among them, Boya Absolute String was the main product of Overlord Tea Concubine, and its sales accounted for more than 30%. In the original leaf fresh milk tea series that Boya Juexian was in, there were three popular items that maintained a sales ratio of about 70%. The Overlord Tea Concubine also continued to enrich the low-gi product matrix, and there were already eight drinks with GI values on the line. In addition, Chaji also launched some special products, such as Chen Gan Pu 'er tea and tea + fresh milk refreshing and healthy series. In general, Chaji mainly focused on raw leaf fresh milk tea, and at the same time launched a variety of tea series products to meet the different tastes of consumers.
The recipe of Overlord Tea Concubine would vary according to different regions and personal tastes. We can find a few common recipes for Overlord Tea Concubine. One of the common recipes was that the ingredients included 200ml of fresh milk, 2 teaspoons of black tea bag or black tea powder, an appropriate amount of brown sugar pearls, and an appropriate amount of ice cubes. The preparation steps included putting the black tea bag or black tea powder into a cup to brew, putting the brewed black tea into the refrigerator to chill, preparing a small pot to cook the brown sugar pearls, fishing out the cooked pearls and rinsing them in cold water, taking out the chilled black tea, adding fresh milk, adding ice cubes, and stirring evenly. In addition, there were other formulas such as the Overlord Tea Concubine Seven Mile Fragrance formula and the Boya Absolute Flux formula. The specific ingredients and steps could be found in the relevant search results. In general, the recipe of the Overlord Tea Concubine could be adjusted according to one's personal taste and preference.
Boya Juexian Milk Tea was a popular milk tea brand, and its content mainly revolved around the story of Boya Juexian. The story of Boya Juexian originated from ancient China and described the deep friendship between Boya and Zhong Zi Qi's music. Bo Ya was a zither player who was good at playing and Zhong Zi Qi was the only person who appreciated his music. However, after Zhong Zi Qi passed away, Bo Ya felt that no one appreciated his music, so he broke the strings and never played again. Through this story, Boya Juexian Milk Tea's copywriter expressed the emotion of finding a soulmate, implying that drinking this milk tea was like finding a soulmate. Although the information provided did not have specific content, it could be speculated that the content of Boya's Absolute String Milk Tea might emphasize the taste and emotional experience of the milk tea, making people feel that it was difficult to find a soulmate.
The following conditions must be met to join the Overlord Tea Concubine: First, the Franchisee must have legal business qualifications, sufficient financial strength, and a good business reputation. Secondly, the Franchisee needed to have a certain understanding of the tea industry, with a certain management ability and market sensitivity. Franchise stores needed to be located in a bustling business district or a crowded area with a certain degree of brand exposure and customer flow. In addition, the store also had to meet the requirements of the Overlord Tea Concubine's store image, ensuring that the store decoration and atmosphere matched the brand image. Franchisees also needed to receive unified management and training from the headquarters, abide by the headquarters 'business philosophy and specifications, and receive technical guidance and training from the headquarters to ensure the stability of store operations and the unity of quality. Finally, the Franchisee had to bear certain risks and responsibilities.
There was no detailed information on the menu and price list of the Overlord Tea Concubine. The search results mentioned that the price of Chaji's milk tea was between 10 yuan and 25 yuan. The specific price varied according to the region and the store. There were many flavors of milk tea to choose from on the menu of the Overlord Tea Concubine, including Xiangru and Mo (18 yuan), raw leaf pure tea (16 yuan) and Admirable Beauty (28 yuan). However, the details of the menu and price list were not provided. If you want to know more about the menu and price list of the Overlord Tea Concubine, it is recommended to visit the official website of the Overlord Tea Concubine or contact their store.
Boya Juexian was a type of Chinese tea made from Jasmine Snow Sprout and White Peach Oolong.
The reason why the Overlord Tea Concubine suddenly became popular was due to the combined effect of many factors. First of all, the Overlord Tea Concubine paid attention to the quality of the products and used local tea leaves to cater to the pursuit of young people for natural and healthy consumption. Its popular product, Boya Absolute String, sold more than 10 million cups a year. Secondly, the Overlord Tea Concubine had adopted a unique marketing strategy, attracting a lot of attention through holding anniversary celebrations and setting up a joint venture with Tea Hundred Dao. In addition, the Overlord Tea Concubine also paid attention to the creation of the brand image. With tea as the theme, she created a unique image through the logo, packaging, and store decoration, attracting the attention of young consumers. In the end, the Overlord Tea Concubine expanded rapidly and opened more than 1800 new stores. The number of stores exceeded that of its competitors, further enhancing its presence. In summary, the reason why the Overlord Tea Concubine suddenly became popular was due to the combination of product quality, marketing strategy, brand image, expansion strategy, and many other factors.