Chaji

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand originated from Yunnan and was committed to using good tea and milk to make health-friendly tea drinks. The brand name of Chaji was taken from the Chinese epic story "Farewell My Concubine," and incorporated the Chinese style into the brand, including the brand name, LOGO, and store design. The brand expanded rapidly in the domestic market, with more than 3000 stores in 30 provinces and 243 cities. In addition, Chaji also began to expand overseas, opening stores in Malaysia, Thailand, and Singapore. Chaji's goal was to become China's version of "Starbucks," representing the eastern tea culture to go overseas. The brand focused on raw leaf fresh milk tea, focusing on product quality and taste innovation. Overlord Tea Concubine had achieved a certain degree of success in the market. Her popular product,"Boya Absolute String," sold an average of more than 10 million cups a year. As people paid more attention to healthy eating, natural, low-sugar, and low-carb drinks were increasingly sought after by consumers. According to market predictions, the market size of China's new tea drinks would reach 333.38 billion yuan in 2023. In general, Chaji was a brand that worked hard to develop in the tea market, attracting many consumers with high-quality tea bases and creative flavors.

Chaji was a new Chinese tea brand founded by Zhang Junjie. Its headquarters were located in Chengdu, Sichuan Province. The brand was established in Yunnan in 2017 and featured the use of good tea and milk to make health-friendly tea drinks. Overlord Tea Concubine's global ambitions had already appeared, and she planned to shift her focus to the overseas market in 2024. At present, Chaji had established overseas stores in Southeast Asian countries. The brand incorporated Chinese style into the brand, including the brand name from the classic opera "Farewell My Concubine", the LOGO with the opera face as the main visual, and the Chinese painting, calligraphy, and opera elements in the offline store design. The Overlord Tea Concubine's goal was to create a new oriental tea, combining oriental culture with tea inheritance and innovation. At present, the Overlord Tea Concubine already had about 400 stores nationwide and about 40 overseas stores. It is estimated that this year's domestic comprehensive sales will be about 500 - 600 million yuan, and overseas revenue will account for about 10%. The Overlord Tea Concubine had already gone through two rounds of funding and was currently planning to expand nationwide. Next year, it would enter 15 provinces and planned to increase its stores to 2000.

Chaji was a new Chinese tea brand founded by Zhang Junjie and based in Chengdu, Sichuan Province. The brand was born in Yunnan in 2017 and was dedicated to making health-friendly tea with good tea and milk. The core concept of the Overlord Tea Concubine was to combine oriental culture with tea inheritance and innovation to create a new oriental tea shop. The brand name was taken from the classic opera "Farewell My Concubine" and incorporated the Chinese style into the brand, which was reflected in the brand name, LOGO, and store design. The Overlord Tea Concubine already had nearly 3500 stores in China and had good development in the overseas market. The goal of the brand was to become the representative of the oriental tea culture and make young people all over the world fall in love with Chinese tea culture.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand's main product was the original leaf fresh milk tea, which incorporated the Chinese style into the brand design and store decoration. The success of the Overlord Tea Concubine could be attributed to many factors, including product innovation, store expansion, and brand marketing. The brand chose a new category path in the tea market, satisfying consumers 'demand for simplicity, heavy tea and authentic flavor. In addition, the Overlord Tea Concubine focused on marketing and attracted a lot of attention by launching controversial packaging and LOGO designs. The success of the Overlord Tea Concubine also benefited from its insistence on tea as a friend and promoted the healthy process of tea drinking. At present, the Overlord Tea Concubine had opened more than 3000 stores in China, covering 30 provinces and 243 cities. In addition, the Overlord Tea Concubine also planned to expand in overseas markets and had already opened stores in Southeast Asia. Overall, Chaji had achieved success through product innovation, brand marketing, and expansion strategies.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The founder was Zhang Junjie. Chaji used good tea and milk to make health-friendly tea. She was committed to presenting a cup of refreshing, non-greasy, and tea-flavored raw leaf fresh milk tea to tea lovers. The brand incorporated the Chinese style into the brand, including the brand name from the classic opera Farewell My Concubine, as well as the Chinese painting, calligraphy, opera and other elements in the design of offline stores. Chaji's expansion in the overseas market was relatively late, entering the Southeast Asian market in 2019. In recent years, the Overlord Tea Concubine had achieved initial success in the domestic market. The number of stores had exceeded 3000, covering 30 provinces and 243 cities. The secret to a brand's success was to choose the right track, find the right manager, and carry out continuous and vigorous marketing. Overlord Tea Concubine's popular product was Boya Absolute String, which sold an average of more than 10 million cups a year. At present, the Overlord Tea Concubine was carrying out an international strategy. It planned to break through 2000 stores in the domestic market and enter 15 provinces next year, with 300-500 stores in each province.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The founder of the brand was Zhang Junjie. The Overlord Tea Concubine was committed to using high-quality tea leaves and milk to make health-friendly tea drinks, so as to present refreshing, non-greasy, and tea-flavored raw leaf fresh milk tea. The brand incorporated Chinese cultural elements into the brand. For example, the brand name was taken from the classic opera " Farewell My Concubine." The LOGO was based on the opera's facial features. The offline store design was filled with elements such as traditional Chinese painting, calligraphy, and opera. Chaji began to enter the Southeast Asian market in 2019 and planned to shift its focus to the overseas market in 2024. The brand had achieved some success in the domestic market. It currently had about 400 stores and was expected to have a comprehensive sales of about 500 - 600 million yuan this year. The success of the Overlord Tea Concubine could be attributed to the fact that she had chosen the right track, found the right manager, and carried out continuous and vigorous marketing. In addition, the brand's popular product, Boya Juexian, sold an average of more than 10 million cups a year, which also brought about a period of success.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand's main product was raw leaf fresh milk tea, which combined oriental culture with tea inheritance and innovation. The product concept of Overlord Tea Concubine was "Fresh Fresh Leaf Milk Tea·Drink the True Tea Taste", insisting on using good tea and milk to make healthy and friendly tea drinks. Their products tasted light and satisfied some consumers 'new needs for simplicity, heavy tea, and authentic flavor. The development of the tea market, product features, brand positioning, and operational strategies of the Overlord Tea Concubine had received a certain amount of attention. Through online and offline marketing methods, such as providing information on the ingredients and calories of the products, and cooperating with other brands to launch themed stores, they successfully integrated the healthy and low-gi initiative into the minds of consumers. The Overlord Tea Concubine's development momentum was good. At present, there were a large number of stores in China and overseas.

Chaji was a tea brand from Yunnan, founded in 2017. The brand focused on raw leaf fresh milk tea and focused on using good tea and milk to make healthy and friendly tea drinks. Its signature product,"Boya Absolute String," had an average annual sales of more than 20 million cups. Chaji had expanded rapidly in the past few years, opening stores in Yunnan, Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu, Guizhou, Henan, Shaanxi, Shandong, Guangxi, Jiangxi, Xizang, Fujian, and more than 70 stores in countries such as Malaysia, Thailand, and Singapore. Up to now, the number of stores worldwide had exceeded 4000. The success of the Overlord Tea Concubine was due to its high-quality tea base and creative taste, as well as its accurate grasp of consumer needs. The brand had developed its own path in the tea market and became a latecomer who worked hard to forge ahead.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand mainly produced raw leaf fresh milk tea, while providing pure tea, fresh fruit tea and other related derivative products. The Overlord Tea Concubine combined oriental culture with tea inheritance and innovation, and was committed to building a new oriental tea shop. The brand name originated from the classic Beijing opera song Farewell My Concubine. The product design, name, and store decoration all incorporated national elements. The Overlord Tea Concubine's development process was relatively short, but she had made great achievements in a short period of time. As of October 2022, there were 760 stores in the country, and it was estimated that more than 2300 stores would be opened by 2023. In addition, Chaji was also expanding overseas, opening more than 70 stores in Malaysia, Thailand, and Singapore. The success of the Overlord Tea Concubine could be attributed to its innovative product positioning and category selection, as well as the ingenious use of marketing strategies. The brand focused on the health of its products and launched the "Nutritional Choice" logo in its stores in Shanghai, allowing consumers to choose beverages based on their nutritional content. The Overlord Tea Concubine also expanded the scale of her stores through direct sales, joint operations, and concessions. Overall, the Overlord Tea Concubine had made remarkable achievements in the tea market and had gained a certain degree of popularity and influence in both domestic and foreign markets.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand focused on raw leaf fresh milk tea, focusing on the use of good tea and milk, pursuing a refreshing and not greasy taste that could be drunk with the fragrance of tea. Chaji incorporated Chinese elements into the product design, name, and store decoration. The name was inspired by the classic Beijing opera song, Farewell My Concubine. The brand had developed rapidly in just a few years. It now had more than 2300 stores nationwide, with a total of more than 4000 stores, covering Yunnan, Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu and other regions. It also opened stores in countries such as Malaysia, Thailand, and Singapore. The success of the Overlord Tea Concubine could be attributed to its high-quality tea base and creative taste, as well as finding new opportunities and breakthroughs in the tea market. The brand expanded through direct sales, joint operations, and concessions. It planned to further increase the number of stores in the future, especially in new first-tier and second-tier cities.