The extension of the movie key referred to the way the copyright party extended the validity period of the electronic key to extend the release time of the movie. In recent years, more and more domestic movies had chosen to postpone the release of their keys to tap into their box office potential. Movies with key deferments were usually popular movies with good reviews and high box office sales because they were more likely to qualify for deferments. The duration of the movie's key extension was decided by the film producers themselves, usually around a month. The key file was a type of file stored in the digital cinema server. It was used to play the movie in a encrypted manner. Once the key file was released, the movie's play time was already set. However, if there was a need to extend the screening, the key file could be reissued. Overall, the key extension did not have much of an impact on the box office of the movie. Only a few films achieved good box office results during the extension period.
The key extension of a movie meant that the movie could be released later than the movie of the same time slot, extending the screening period of the movie. The key was a concept of copyright protection. Before the film was released, an encrypted digital copy file was obtained. Only when the key was obtained during the public screening could it be shown normally, avoiding the possibility of the film source being leaked in advance. The key also contained information about the movie's release time, which could be used to control the movie's release time in the theater. For films with excellent reputation and box office performance, key extension was a common operation. It allowed the cinema to continue screening, extend the screening time of the film, and thus increase the box office. The key extension was usually applied for by the copyright owner of the movie. After approval, the screening period of the movie could be extended. Not all films could receive a key extension. Only films of good quality and strong performance could apply for an extension.
The reason for the extension of the movie key was mainly based on the opinions of the movie copyright owner and the popularity of the movie in the market. The factors that determined whether or not to extend the key included literary films with excellent box office performance and good reputation, as well as works with good box office and reputation. Some movies had box office support after their release and had the potential to hit higher results, so they chose to postpone the key. The key extension could allow the film to be released later than the film of the same period, extending the screening period of the film, thereby attracting more viewers and increasing box office revenue. At present, most of the top 10 domestic movies in the box office had experienced key delays.
The extension of the movie's key was decided by the movie copyright owner.
The movie key extension meant that the movie could be released later than the movie of the same time slot. Generally, cinemas would obtain an encrypted digital copy of the film before it was released. As long as they obtained the key during the public screening, they could perform the normal screening. The key also contained information about the movie's release time, which could be used to control the movie's release time in the theater. For cinema movies, the longer the screening time, the higher the box office revenue. Therefore, some movies with good quality and strong performances would apply for key delays to continue attracting audiences and increase box office sales. However, the key extension did not guarantee the box office trend of the film. Other factors needed to be considered. The key extension could be seen as a recognition and encouragement for the movie's reputation and box office.
The movie key extension meant that the movie could be released later than the movie of the same period, extending the movie's screening time in the cinema. Usually, when a cinema received a copy of the movie, they would receive a key, which determined how long the movie could be shown in the cinema. Generally speaking, the screening time of a movie was about a month. However, if the movie's reviews were particularly high and the market response was particularly good, the movie producer would apply for an extension from the relevant departments. The extension of the key did not have much of an impact on the increase in the movie's box office revenue. At most, it would collect a few million yuan. It was more like a certificate of honor, awarded to those films with excellent quality and strong performance. The impact of the key extension could be seen in the box office figures, but it did not have a significant impact on the overall box office revenue.
The conditions for the key extension were not clearly stated. However, some possible conditions could be inferred. Deciding whether or not a movie needed to have a key extension depended on the opinions of the copyright owner of the movie, as well as factors such as the popularity of the movie in the market, box office performance, and reputation. Generally speaking, movies with good reviews and high box office sales were more likely to be eligible for deferment. In addition, the key extension may also be to make up for the lack of supply in the market and to maintain a high attendance rate in the face of competition. However, the specific conditions and standards might differ depending on the film industry.
The main reason for the key extension was to accumulate box office earnings and extend the film's screening time in theaters. The popularity and box office performance of the movie were the main factors that affected whether or not to extend the key. Some of the films that performed well at the box office, such as " The Lonely Moon " and " The Water Gate Bridge of Changjin Lake," broke through billions of dollars in the box office after being released for a period of time, becoming the top films in Chinese film history. In addition, some literary films with particularly good reviews and works with good box office reviews might also have their keys extended. The key extension of the movie could allow the movie to be released in theaters for a longer time and increase the chances of earning money. The phenomenon of key extension had become the norm in the Chinese film market, and many films had experienced key extension.
The release of Taylor Swift: The Times Tour has been postponed until March 12th. This high-profile concert movie was sung by Taylor Swift herself and directed by Sam Lunch. It was about the wonderful moments of Taylor Swift's concert tour around the world. Since its release, the film had achieved a high reputation and box office results worldwide. So far, the film's cumulative box office sales in mainland China had reached 84.95 million yuan, showing its strong market appeal. The decision to extend the key provided the audience with more time to enjoy this wonderful concert movie.
The movies that had their keys extended in 2017 were Hacksaw Ridge, 77 Days, and Taylor Swift: The Times Tour.
There were the following movies that had their keys extended: " Bumblebee,"" White Snake: Origin,"" Wandering the Earth,"" Alita: Battle Angel,"" Hello Teacher,"" Detective Pikachu,"" Godzilla 2: King of Monsters,"" The Best of Us,"" Spirited Away,"" Spider-Man: Hero's Expedition,"" The Lion King," and " Nezha's Demon Child." Among them, there were six Hollywood movies, five domestic movies, and one Japanese movie.