There were many flavors to choose from, and netizens had different preferences for the Overlord Tea Concubine. Among them, Hanada Oolong, Boya Absolute String, White Mist Red Dust, and other flavors were mentioned many times and recommended by some people. The taste of the Hanada Oolong tea was sweet. First, the peach fruit fragrance bloomed on the tip of the tongue, and then the sweetness of the Oolong tea could be tasted on both sides of the tongue. Boya Juexian and White Mist Red Dust were also considered to have good tastes. They had a unique tea fragrance and milky fragrance. In addition, some people also praised the fragrant osmanthus and orchid, which was more fragrant and refreshing than the ordinary osmanthus oolong milk tea. In general, the Overlord Tea Concubine had a variety of tastes, and one could choose one that suited one's taste according to one's personal taste and preferences.
The Overlord Tea Concubine had several recommended drinks with outstanding taste and texture. Among them, the recommended ones were: Huatian Oolong, Osmanthus Fragrance, Boya Juexian, White Mist Red Dust, Qingmo Guanyin, Wushan Yanyun, Shuiyue Guanyin, Jasmine Language, and Peach Tea Fragrance. These drinks had a rich texture and unique taste, suitable for people who liked milk tea to try. However, the exact type of drink that tasted the best varied according to one's personal taste and could be chosen according to one's preferences.
There were several reasons why the Overlord Tea Concubine was popular. First of all, the Overlord Tea Concubine had done a few things right in the past few years, including category innovation, brand innovation, creating explosive models, rearranging channels, and digitizing the supply chain. These measures made the Overlord Tea Concubine stand out in the tea market and achieved amazing results. Secondly, the success of the Overlord Tea Concubine was also related to the background and market size of its products. Chaji was a tea brand that was founded in 2016. With the expansion of China's tea market and the increasing demand for healthy drinks, Chaji had attracted the attention of many consumers with its unique product concept and taste. In addition, the product positioning of the Overlord Tea Concubine was clear and clear, focusing on the quality and taste of the product, mainly targeting young people who liked tea. In the end, Chaji captured the hearts of consumers through its unique brand culture and successful business strategy, and met the needs of young consumers for healthy drinks. Thus, it stood out in the competitive market and became a popular phenomenon.
Chaji was a new Chinese tea brand established in 2017. The brand mainly produced raw leaf fresh milk tea, while providing pure tea, fresh fruit tea and other related derivative products. The Overlord Tea Concubine incorporated Chinese elements into the brand design and store decoration. The name was inspired by the classic Beijing opera song, Farewell My Concubine. The core concept of the brand was to combine oriental tea culture with innovation to create a new oriental tea shop. The Overlord Tea Concubine found new opportunities in the tea market through innovative product positioning and marketing strategies, satisfying some consumers 'demand for simplified, heavy tea, and authentic tea. The brand was expanding rapidly in the domestic market. Currently, there were about 400 stores in the country and nearly 40 stores in the overseas market. The success of the Overlord Tea Concubine could be attributed to its unique category selection, efficient supply chain management, and brand building.
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand originated from Yunnan and was committed to using good tea and milk to make health-friendly tea drinks. The brand name of Chaji was taken from the Chinese epic story "Farewell My Concubine," and incorporated the Chinese style into the brand, including the brand name, LOGO, and store design. The brand expanded rapidly in the domestic market, with more than 3000 stores in 30 provinces and 243 cities. In addition, Chaji also began to expand overseas, opening stores in Malaysia, Thailand, and Singapore. Chaji's goal was to become China's version of "Starbucks," representing the eastern tea culture to go overseas. The brand focused on raw leaf fresh milk tea, focusing on product quality and taste innovation. Overlord Tea Concubine had achieved a certain degree of success in the market. Her popular product,"Boya Absolute String," sold an average of more than 10 million cups a year. As people paid more attention to healthy eating, natural, low-sugar, and low-carb drinks were increasingly sought after by consumers. According to market predictions, the market size of China's new tea drinks would reach 333.38 billion yuan in 2023. In general, Chaji was a brand that worked hard to develop in the tea market, attracting many consumers with high-quality tea bases and creative flavors.
Chaji was a new Chinese tea brand founded by Zhang Junjie and based in Chengdu, Sichuan Province. The brand was born in Yunnan, the hometown of Chinese tea, and was committed to using good tea and milk to make healthy and friendly tea drinks. The brand culture of the Overlord Tea Concubine was centered on "Overlord Tea Concubine, there's a show". It combined oriental culture with tea inheritance and innovation to create a new oriental tea shop. The brand's main product was raw leaf fresh milk tea. At the same time, it also provided pure tea, fresh fruit tea, and related derivative products. The success of the Overlord Tea Concubine in the market was due to its differentiated strategy and attention to consumer needs, focusing on product quality and taste, and constantly exploring new business models and marketing methods. The goal of the brand in the domestic market was to break through 2000 stores in the national tea industry, and at the same time, to build a brand image in the overseas market. At present, Chaji had more than 1100 stores worldwide.
Chaji was a new Chinese tea brand founded by Zhang Junjie. Its headquarters were located in Chengdu, Sichuan Province. The brand was established in Yunnan in 2017 and featured the use of good tea and milk to make health-friendly tea drinks. Overlord Tea Concubine's global ambitions had already appeared, and she planned to shift her focus to the overseas market in 2024. At present, Chaji had established overseas stores in Southeast Asian countries. The brand incorporated Chinese style into the brand, including the brand name from the classic opera "Farewell My Concubine", the LOGO with the opera face as the main visual, and the Chinese painting, calligraphy, and opera elements in the offline store design. The Overlord Tea Concubine's goal was to create a new oriental tea, combining oriental culture with tea inheritance and innovation. At present, the Overlord Tea Concubine already had about 400 stores nationwide and about 40 overseas stores. It is estimated that this year's domestic comprehensive sales will be about 500 - 600 million yuan, and overseas revenue will account for about 10%. The Overlord Tea Concubine had already gone through two rounds of funding and was currently planning to expand nationwide. Next year, it would enter 15 provinces and planned to increase its stores to 2000.
Chaji was a new Chinese tea brand founded by Zhang Junjie and based in Chengdu, Sichuan Province. The brand was born in Yunnan in 2017 and was dedicated to making health-friendly tea with good tea and milk. The core concept of the Overlord Tea Concubine was to combine oriental culture with tea inheritance and innovation to create a new oriental tea shop. The brand name was taken from the classic opera "Farewell My Concubine" and incorporated the Chinese style into the brand, which was reflected in the brand name, LOGO, and store design. The Overlord Tea Concubine already had nearly 3500 stores in China and had good development in the overseas market. The goal of the brand was to become the representative of the oriental tea culture and make young people all over the world fall in love with Chinese tea culture.
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand's main product was the original leaf fresh milk tea, which incorporated the Chinese style into the brand design and store decoration. The success of the Overlord Tea Concubine could be attributed to many factors, including product innovation, store expansion, and brand marketing. The brand chose a new category path in the tea market, satisfying consumers 'demand for simplicity, heavy tea and authentic flavor. In addition, the Overlord Tea Concubine focused on marketing and attracted a lot of attention by launching controversial packaging and LOGO designs. The success of the Overlord Tea Concubine also benefited from its insistence on tea as a friend and promoted the healthy process of tea drinking. At present, the Overlord Tea Concubine had opened more than 3000 stores in China, covering 30 provinces and 243 cities. In addition, the Overlord Tea Concubine also planned to expand in overseas markets and had already opened stores in Southeast Asia. Overall, Chaji had achieved success through product innovation, brand marketing, and expansion strategies.
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The founder was Zhang Junjie. Chaji used good tea and milk to make health-friendly tea. She was committed to presenting a cup of refreshing, non-greasy, and tea-flavored raw leaf fresh milk tea to tea lovers. The brand incorporated the Chinese style into the brand, including the brand name from the classic opera Farewell My Concubine, as well as the Chinese painting, calligraphy, opera and other elements in the design of offline stores. Chaji's expansion in the overseas market was relatively late, entering the Southeast Asian market in 2019. In recent years, the Overlord Tea Concubine had achieved initial success in the domestic market. The number of stores had exceeded 3000, covering 30 provinces and 243 cities. The secret to a brand's success was to choose the right track, find the right manager, and carry out continuous and vigorous marketing. Overlord Tea Concubine's popular product was Boya Absolute String, which sold an average of more than 10 million cups a year. At present, the Overlord Tea Concubine was carrying out an international strategy. It planned to break through 2000 stores in the domestic market and enter 15 provinces next year, with 300-500 stores in each province.
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The founder of the brand was Zhang Junjie. The Overlord Tea Concubine was committed to using high-quality tea leaves and milk to make health-friendly tea drinks, so as to present refreshing, non-greasy, and tea-flavored raw leaf fresh milk tea. The brand incorporated Chinese cultural elements into the brand. For example, the brand name was taken from the classic opera " Farewell My Concubine." The LOGO was based on the opera's facial features. The offline store design was filled with elements such as traditional Chinese painting, calligraphy, and opera. Chaji began to enter the Southeast Asian market in 2019 and planned to shift its focus to the overseas market in 2024. The brand had achieved some success in the domestic market. It currently had about 400 stores and was expected to have a comprehensive sales of about 500 - 600 million yuan this year. The success of the Overlord Tea Concubine could be attributed to the fact that she had chosen the right track, found the right manager, and carried out continuous and vigorous marketing. In addition, the brand's popular product, Boya Juexian, sold an average of more than 10 million cups a year, which also brought about a period of success.