The personal profile of Lu Yao, the host of " Village World ", was as follows: Lu Yao was born in 1960 in Xi'an City, Shaanxi Province, China. He was a famous host in China. His representative work was the long reportage,"The Big World of the Village," which described the development and transformation of poor rural areas in China. Lu Yao won the love and praise of the readers with his profound cultural heritage, keen observation ability, humorous language expression and solid writing skills. He had won many literary awards, including the Chinese Literature Award and the Mao Dun Literature Award. He is also an important guest and expert of Chinese cultural institutions, media and social organizations. He has participated in many TV programs, lectures and workshops.