The main difference between the two advertising marketing strategies was the positioning and target audience. Online advertising is usually targeted at the target audience. The advertising content is directly targeted at the characteristics and advantages of the product or service. The emphasis on the functions and advantages of the product will usually be published on well-known websites, forums, social media and other platforms to attract the attention of the target audience. The advantage of having a broad network was that the advertising effect could quickly convey product information and increase brand awareness. The online soft article was targeted at a wider audience. The advertising content paid more attention to emotions and stories. By telling a story or describing a character, it could arouse the reader's resonance and emotional resonance to promote products or services. Online articles were usually published on platforms such as blog, news, and forums. The purpose was to create a positive image, increase the recognition and trust of the product, and then attract more potential customers. The advantage of web articles was that they could better move people's hearts and increase brand influence and trust. Therefore, the network hard wide and network soft article are two different advertising marketing strategies. Their positioning and target audience are different, and the way and effect of advertising will be different.