It was abnormal. The revenue of Baijiahao videos mainly came from advertising. The higher the number of views, the higher the audience's recognition and demand for the content, and the stronger the willingness of the advertisers to advertise. Therefore, if the number of views reached more than 10,000 but the revenue was less than 10 yuan, it might mean that the content was not attractive enough or that the advertisers were not willing to put it in. In order to increase the attractiveness of content and the willingness of advertisers, creators need to constantly improve their content, improve user experience and loyalty, and pay attention to the dynamic of the advertising market to understand the needs and preferences of advertisers, so as to better position and advertise their works.