There were several reasons why female web novels were so popular: CEO novels usually describe the life and career experiences of a successful entrepreneur or politician with social status and economic power that can satisfy girls 'yearning for success and power. The male lead in the CEO's novel usually had strong connections and resources, and could easily obtain all kinds of resources and opportunities, which could attract girls 'attention and desire for resources. 3. CEO novels usually describe love and marriage stories. Love stories between the male and female leads can attract girls 'attention and also show girls' pursuit of balance between career and love. 4. The plot and characters in CEO novels are usually rich, dramatic, and attractive, which can meet the needs of girls for the plot and characters in novels. There were many reasons for the popularity of female web novels, including social status, economic power, love and marriage, storyline, and character image.