Literature in the new media era referred to the era where literary forms and creative methods had undergone tremendous changes with the rise and development of the Internet, mobile communication technology, and digital media. In this era, the spread, acceptance, and creation of literary works were all affected and challenged. In the new media era, literature was not only influenced by digital media, but also by online culture, social media, Weibo, blog and other new media. These new media platforms provided a broader channel for the spread of literary works, allowing literary works to be discovered and accepted by people more quickly. At the same time, new media also provided more platforms and opportunities for the creation of literary works. The characteristics of literature in the new media era included: 1. Diverse: In the new media era, the forms and styles of literary works are more diverse, including novels, essays, poems, comics, animations, and so on. 2. Speed: The speed of the spread of literary works is faster and easier for people to discover and accept. 3. Interactivity: The acceptance and creation of literary works are more interaction with readers. 4. Cross-border creation: In the new media era, cross-border creation of literary works is becoming more and more common. Literature in the new media era is an era full of vitality and change. It brings new opportunities and challenges to the development and creation of literature.