Writing was a profession in web novel creation. It was mainly responsible for providing writing planning and creative support for the creation of novels. The treatment and development direction of copywriters varied according to the region, company, and personal experience. Generally speaking, the salary of a copywriter was relatively stable, but the salary level was not very high. In some novels, the salary of a copywriter was generally between 2,000 - 5,000 yuan per month, but in some novels, the salary might be higher. At the same time, the copywriter also had to bear a certain amount of work pressure and carefully plan and adjust the creativity and plot of the novel. In terms of development direction, copywriting planning could turn to novel creation, editing, and publicity. In terms of creation, copywriting could provide creative and copywriting support to help the novel complete its creation. In terms of editing, copywriting could help the editor modify and polish the novel to improve the quality of the novel. In terms of publicity, copywriting could be used to create promotional copywriting and posters to increase the popularity and influence of the novel. Writing and planning was an indispensable part of web novel creation. The treatment and development direction varied according to the region and company, but it could help create high-quality novels and contribute to the development of web novels.