A self-media platform refers to a platform where individuals or small teams publish their own content through Internet platforms (such as Weixin Official Accounts, Weibo, TikTok, Zhihu, etc.) and realize profits through traffic and advertising revenue. The following are some common self-media platforms and their characteristics: 1 Weixin Official Accounts: Weixin Official Accounts is a social media platform developed by QQ. It has more than 1 billion users and is one of the main platforms for self-media people to publish content. The contents of the Weixin Official Accounts included text, pictures, videos, etc., which could be earned through praise, advertising, membership, etc. Weibo: Weibo is a social media platform developed by the China Microblog Association. It has more than 1 billion users and is one of the important platforms for self-media people to publish content. Weibo's content forms included text, pictures, videos, etc. They could earn income through Weibo advertisements, fan interactions, brand cooperation, and other methods. 3. TikTok: TikTok is a Short videos social application with more than 500 million users. It is one of the important platforms for self-media people to publish content. The content forms of TikTok included Short videos, live broadcasts, etc., which could be earned through advertising, sponsorship, membership, etc. 4 Zhihu: Zhihu is a knowledge question and answer community application developed by Zhihu Company. It has more than 200 million users and is one of the important platforms for self-media people to publish knowledge sharing, insights, discussions and other content. Zhihu's content, including answers, articles, stories, etc., could be earned through advertising, sponsorship, membership, etc. In addition to the above platforms, there were also other platforms such as Little Red Book, Bilibili, Netease Cloud Music, etc., which were also one of the important platforms for self-media people to publish content. Different platforms had different business models, audience groups, and profit methods. Self-media people needed to choose a platform that suited them according to their content types, audience positioning, and other factors. They needed to constantly learn and improve their abilities in order to obtain better income.