Cultural export referred to the export of a country's traditional culture, values, arts, music, movies, books, and other forms of cultural products to other countries. As a country with many Hollywood blockbusters, Marvel comics, American music, traditional American cuisine, and other cultural products, the United States had a high reputation and influence on the international cultural stage, so it could be said to be one of the models of cultural output. The reason why the United States could export traditional culture was mainly because of its profound cultural heritage and diverse social structure. The United States was a country of immigrants with a very high degree of multiculturalism. Different regions, ethnic groups, religions, occupations, and other fields all had their own cultural characteristics and traditions. In addition, the United States had many excellent cultural industries and consumer markets that could provide high-quality cultural products to other countries. In contrast, although China's traditional culture had a long history, its influence and popularity in modern society were relatively low. However, as a country with many traditional festivals, idioms, literary works and other traditional cultural forms, China had also begun to export traditional cultural products such as the Spring Festival Gala, Chinese medicine, traditional Chinese culture and art to other countries in recent years. China could promote international cultural exchanges and mutual understanding by means of the export of traditional culture, but if it wanted to truly become a world cultural leader, it still needed to make more efforts in cultural innovation and cultural soft power.