To open a rental bookstore, one needed to consider the rental cost and expected income to calculate whether the rent for each book was appropriate or not. Generally speaking, rental costs included the cost of books, rent, utility bills, employee salaries, and other expenses. The expected income came from the rental of books, sales profits, and the service of the books. To calculate the rental price of each book, one had to consider many factors such as the city, the type of book, the rental level, and the expected sales volume. Generally speaking, the ratio between rental cost and expected income was called Return on Investment Return. The rental cost and expected income could be calculated to assess the rental of each book. When considering the rent for each book, he also needed to consider factors such as competitor prices, local rental policies, and taxes. Therefore, the rent for each book needed to be assessed according to the specific situation to calculate the most reasonable rent level.