Yitoutiao was a novel content sharing platform based on a self-media platform. It attracted creators to create novel content on its platform and recommended relevant novels to them to earn advertising revenue and user fees. Although Yi Toutiao provided some opportunities to make money, there were also potential risks. Some creators may create inappropriate content on Yitoutiao, which may lead to user complaints and platform penalties, and may even result in the creator being removed from the platform. In addition, Yi Toutiao may also face malicious clicks and advertising problems from advertisers, which may have a negative impact on the creators 'revenue. Therefore, when participating in the creation and commercial activities of Yi Toutiao, one needed to be cautious to ensure that the content they created complied with relevant laws and regulations and the rules of the platform. At the same time, they also needed to pay attention to the development and risk of the platform.