Commercial live streaming platforms referred to live streaming platforms that specialized in providing online marketing and trading services for merchants and brands. These platforms usually provided various marketing tools and resources such as live broadcasts, online interactions, advertising, etc. to help merchants better showcase their products and services to attract potential customers 'attention and desire to buy. The competition for commercial live streaming platforms was fierce. There were currently many platforms operating in different fields. Some of these platforms focused on specific industries such as e-commerce, finance, and restaurants. These platforms usually had a large number of users and traffic, and they used various means to attract and retain users, such as providing high-quality content, powerful interaction functions, and customized recommendation services. Commercial live streaming platforms had a variety of profit models, such as advertising revenue, transaction commissions, membership fees, and so on. Some platforms also provide other services such as data analysis, data visualization, market research, etc. to help merchants better manage and promote products and services. Commercial live streaming platforms played an important role in today's business world, providing an important marketing channel and communication platform for merchants and brands.