The core of reading content ecology was content. As one of the largest online reading platforms in China, the success of Yuewen Group's content ecosystem was directly related to the sustainable development of its business model. Therefore, one of the most important tasks for Yuewen was to ensure the quality and innovation of its content. Only with high-quality content could they attract more readers and increase the platform's brand influence and market competitiveness. At the same time, Yuewen also paid attention to the construction and maintenance of channels. Through various channels such as social media, search engines, advertisements, etc., to attract more readers. At the same time, Yuewen also strengthened and paid attention to the needs and feedback of readers, constantly improving and optimization of its content to meet the reading needs of readers. Therefore, whether it was the content or the channel reading, the core was the content. Only by constantly improving the quality of its content and innovation could it meet the needs of readers and enhance the brand value and influence of the platform.