There were a few points to note when promoting a novel: 1 Xiaoxiang was a literary platform with many readers. One needed to understand the reader group and reading habits of the platform. He could choose a story that suited the theme and style according to the preferences of Xiaoxiang readers and update it based on the feedback and recommendations of the readers. 2. Create novel websites and social media accounts. He could create novel websites and social media accounts to promote his novels. He could post the introduction, poster, and outline of the novel on the website and social media to attract readers 'attention and reading. 3. Attend all kinds of activities organized by Xiaoxiang. Every year, Xiaoxiang would organize various activities such as essay competitions, readers 'meet-and-greet meetings, etc. They could participate in these activities and interact with readers to increase their exposure and popularity. 4. Use other platforms to promote. He could use other platforms such as Weixin Official Accounts TikTok, and Kuaishou to promote his novel. On these platforms, one could publish a novel's introduction, poster, outline, and other content to attract readers 'attention and reading. 5. Use social media advertising to promote. He could promote his novel through social media advertisements. On social media, you can choose suitable advertising forms such as poster advertisements, Short videos advertisements, etc. to attract readers 'attention and reading. To promote his novel, he needed patience and perseverance to interact with readers to increase his exposure and popularity. At the same time, he also needed to pay attention to the quality of the novel to improve the reader's reading experience.